American Land Title Association
Print Friendly
Home  >  News Room
News Room

SoftPro is the nation's leading provider of Real Estate Closing and Title Insurance software

North American Title Insurance Company is a seasoned title insurance underwriter that has been helping customers achieve the American dream of homeownership for more than 50 years. In the past several years, we have become known as the “underwriter next door,� because our associates are always easy to reach and our processes are, at all times, quick and straightforward. Our agency application process is fast and transparent for qualified agents. NATIC offers a one-hour underwriting response guarantee that is unparallelled in our industry. In addition, we value our agents based on their title industry knowledge and experience, not just on profits alone.

LSI Credit Services Division and ABN AMRO Mortgage Group's InterFirstlink Give Financial Institutions a Marketing Edge

September 27, 2004

Jacksonville, Fla. -- LSI Credit Services, a division Fidelity National Financial, Inc. (NYSE:FNF), has joined forces with ABN AMRO Mortgage Group to offer the lender's InterFirstlink financial institutions partners a Web-based lead generation and marketing tool. The integration of Fidelity's Lead Locator Plus™ (LLP) marketing solution with InterFirstlink's Web site will enable financial institutions to quickly obtain custom-qualified mortgage leads for targeted marketing initiatives.

Lead Locator Plus™ helps facilitate business development efforts by allowing clients to develop lists of highly qualified potential purchase or niche mortgage customers. This marketing solution provides detailed lead information compiled from a variety of public resources, credit bureau data and proprietary Fidelity National Financial data repositories. To ensure targeted results, LLP offers hundreds of lead selection criteria options including FICO®, income, loan types, property types, value ratio (LTV), loan amount and geographic variations.

LLP also features the ability for community bank members to customize marketing materials for use in lead generation campaigns. Marketing collateral personalized in LLP can be mailed with system-generated labels or sent electronically from the Web-based program to each individual in the custom lead database. Lead Locator Plus™ offers a wide variety of marketing materials for client use, including branded letters and postcards.

"Lead Locator Plus™ ensures the success of a financial institutions' mortgage program by facilitating outreach to a targeted list of potential customers," said Michael Griffith, ABN AMRO Mortgage Group senior vice president and InterFirstlink group manager. "It offers time and money saving tools that provide the valuable sales leads and marketing materials financial institutions need, but don't often have the resources to develop in-house."

"InterFirstlink is dedicated to community bankers, a market segment that is typically underserved," said Fidelity's LSI Credit Services president Rob Boitano. "By providing this core market segment with the resources and programs they need to succeed, InterFirstlink provides a tremendous service. Fidelity is pleased to be the lead generation and marketing solution chosen to support these important efforts."

SOURCE: Fidelity National Financial, Inc.

Print Friendly

How To Find Us:
American Land Title Association
1800 M Street, NW, Suite 300S
Washington, D.C. 20036-5828
P. 202.296.3671 F. 202.223.5843
Copyright © 2004-2016 American Land Title Association. All rights reserved.
SecurityMetrics for PCI Compliance, QSA, IDS, Penetration Testing, Forensics, and Vulnerability Assessment