What is Our Values?

A company’s values are the cornerstone of its culture. They are the basis of how a business functions. They set you apart from the competition, make you unique and are essential to achieving an organization’s goals.

Our Values describe who we are as an industry—both what we do and how we do it. They encapsulate our promise to our customers.

We Lead: 
We are the authority in real estate transactions. We innovate for the benefit of our customers.

We Deliver:
Our customers trust us to do the right thing, the right way— before, during and after the transaction. We sweat the small stuff to ensure that land transfer is accurate, swift and secure.

We Protect:
We protect the property rights of those we serve. We reduce risk so our customers have peace of mind.

2024 Our Values Award Nomination

ALTA Our Values Awards celebrate those in our industry who go the extra mile and encapsulate our promise to our customers. Celebrate your friends and colleagues who showcase what it means to Lead, Deliver and Protect in the best possible ways! 


We Lead

ALTA President Steve Day NTP discusses the development of ALTA's Our Values initiative and why title companies need to provide exceptional customer service. "We need to have the mindset that we are a customer service industry that happens to be involved in title insurance."

We Deliver

ALTA President-elect Cynthia Blair NTP offers insight into how ALTA developed the Our Values initiative and why it's important for title companies and law firms to understand who they are. "It's important to go through this process, involve staff and get their buy-in."

We Protect

Bill Svoboda, co-founder of CloseSimple, talks about the importance of customer service, developing core values and following them. "It's people, process, and then technology."


Our Values Webinars

Learn How ALTA’s Our Values Initiative Can Improve Company Performance and Alignment
When done right, strong core values can increase productivity, help guide decision making and boost employee morale. While it may be tempting to steal some core values from companies who are nailing it, they must be authentic to your culture and business. This webinar discusses why core values matter; how core values can amplify company performance; why ALTA created the Our Values initiative; how to develop core values authentic to your company; and how to live your core values.

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Our Values Articles

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