2019 ALTA Strategic Priorities

ALTA Strategic Priorities Archive


The American Land Title Association (ALTA) exists to help our members excel in a changing business and regulatory environment. To accomplish our mission, we advocate on behalf of our members’ and the industry’s interests, provide education and information to our members, offer networking opportunities, and create and promote professional industry standards. In 2019, ALTA will focus on five strategic priorities to help ALTA members:

Plan for Change through Innovation and Quality Operations

  • Innovation, Technology and Operational Efficiencies
    • Put the industry in the best position to solve problems, inspire innovative ideas and improve the real estate transfer process.
    • Be the resource of information and requirements on technological advances, such as digital closing and information security.
  • ALTA Registry
    • Promote the ALTA Registry as an industry utility to confirm the identity of title insurance agents and real estate attorneys.
  • Talent Focus
    • Promote the title and real estate settlement profession to prospective employees to attract talent and engage future leaders in our members and ALTA.
    • Boost workforce skills, knowledge and experience.
  • Best Practices
    • Improve and promote ALTA Title Insurance and Settlement Company Best Practices as the industry compliance management program standard and a critical business consulting tool for lenders seeking consistent, compliant service in the real estate transfer process.

Stay Relevant in the Secondary Market

  • Engage with Government Sponsored Enterprises, private market investors and their regulators so they continue to benefit from title insurance to responsibly manage their risk and provide value to their customers.
  • Collaborate to improve and innovate the real estate transfer process.

Communicate the Benefits of What You Do

  • Provide our members tools to communicate why their customers benefit from title insurance.
  • Teach consumers about the homebuying process through the Homeowner Outreach Program.
  • Improve the online presence of title and settlement companies.

Protect Data and Money

  • Educate our members about security threats to their businesses in both cyber and physical environments.
  • Collaborate with partners to raise consumer awareness about information security and wire transfer fraud.
  • Promote best practices and public policy to protect personal funds and information.

Harness the Power of Values and Culture

  • We Lead, We Deliver, We Protect: Promote "Our Values" program to strengthen company values and culture.
  • Serve as the industry's cultural compass, highlight the universal core ideals ALTA members embrace and reflect the professional strength of the title and settlement industry.
  • Assist in compliance with the laws and regulations that govern the industry, educate and communicate with homeowners about the benefits of our products and services, and encourage strong, ethical corporate cultures.