We Lead

We Deliver

We Protect

ALTA President Steve Day NTP, discusses the development of ALTA's Our Values initiative and why it's important for title companies to provide exceptional customer service. "We need to have the mindset that we are a customer service industry that happens to be involved in title insurance."

ALTA President-elect Cynthia Blair NTP offers insight into how ALTA developed the Our Values initiative and why it's important for title companies and law firms to really understand who they are. "It's important to go through this process, involve staff and get their buy-in."

Bill Svoboda, co-founder of CloseSimple, talks about the importance of customer service, developing core values and following them. "It's people, process, and then technology."

What is Our Values?

A company’s values are the cornerstone of its culture. They are the basis of how a business functions. They set you apart from the competition, make you unique and are essential to achieving an organization’s goals.

Our Values describe who we are as an industry—both what we do and how we do it. They encapsulate our promise to our customers.

  • We Lead: We are the authority in real estate transactions. We innovate for the benefit of our customers.
  • We Deliver: Our customers trust us to do the right thing, the right way—before, during and after the transaction. We sweat the small stuff to assure that land transfer is accurate, swift and secure.
  • We Protect: We protect the property rights of those we serve. We reduce risk so our customers have peace of mind.

Our Values Webinars

Learn How ALTA’s Our Values Initiative Can Improve Company Performance and Alignment
When done right, strong core values can increase productivity, help guide decision making and boost employee morale. While it may be tempting to steal some core values from companies who are nailing it, they must be authentic to your culture and business. This webinar discusses why core values matter; how core values can amplify company performance; why ALTA created the Our Values initiative; how to develop core values authentic to your company; and how to live your core values.

Download the Presentation


Download the We Lead We Deliver We Protect poster from ALTAprints.
Our Values Poster


Our Values Articles

2018 2017

A Case Study in Why Core Values Are Crucially Important
Entrepreneur  |  June 19, 2018  |  Levi King
Your values are a basic reflection of how you treat your colleagues and your customers. They’ll drive actions and decisions within your company. They’ll settle conflict or prevent it from occurring in the first place.
Happy With Your Company's Culture? Learn How to Improve It
April 12, 2018
When done right, strong core values can increase productivity, help guide decision making and boost employee morale. While it may be tempting to steal some core values from companies who are nailing it, they must be authentic to your culture and business. Register for ALTA's next free Title Topics webinar to learn why values matter and how they can amplify company performance.
Do You Own Your Block?
March 22, 2018
Despite ongoing efforts to make transactions more efficient and digitize processes, there’s still the need for human connections and interactions. While new technologies and homebuyer demands are shifting customer needs, title and settlement companies can still own their own block. Read on for advice that Bill Svoboda, co-founder of CloseSimple, offered during ALTA SPRINGBOARD in Atlanta.
Profile: ALTA President Steve Day
March 1, 2018
ALTA President Steve Day captures the title industry’s essence with the development of Our Values initiative. Read on to learn more about ALTA's president and association's strategic priorities for 2018.
Our Values In Action
February 22, 2018
Last year, ALTA unveiled its Our Values initiative. The key words of the values are: We Lead, We Deliver, We Protect. Check out how one member etched the values in glass and displayed them in their office.
The Need for Change Management
January 11, 2018
We live in an era of constant change. Nothing stays the same. Change comes in many forms. It could be a change in legislative or regulatory compliance (CFPB), or a change in your business process or policies (ALTA’s Best Practices), and it will most likely include a change in technology. The success of any business transition depends on leaders being able to influence others, such as your staff.