We Lead

ALTA President Steve Day NTP, discusses the development of ALTA's Our Values initiative and why it's important for title companies to provide exceptional customer service. "We need to have the mindset that we are a customer service industry that happens to be involved in title insurance."

We Deliver

ALTA President-elect Cynthia Blair NTP offers insight into how ALTA developed the Our Values initiative and why it's important for title companies and law firms to really understand who they are. "It's important to go through this process, involve staff and get their buy-in."

We Protect

Bill Svoboda, co-founder of CloseSimple, talks about the importance of customer service, developing core values and following them. "It's people, process, and then technology."

What is Our Values?

A company’s values are the cornerstone of its culture. They are the basis of how a business functions. They set you apart from the competition, make you unique and are essential to achieving an organization’s goals.

Our Values describe who we are as an industry—both what we do and how we do it. They encapsulate our promise to our customers.

  • We Lead: We are the authority in real estate transactions. We innovate for the benefit of our customers.
  • We Deliver: Our customers trust us to do the right thing, the right way—before, during and after the transaction. We sweat the small stuff to assure that land transfer is accurate, swift and secure.
  • We Protect: We protect the property rights of those we serve. We reduce risk so our customers have peace of mind.

Our Values Webinars

Learn How ALTA’s Our Values Initiative Can Improve Company Performance and Alignment
When done right, strong core values can increase productivity, help guide decision making and boost employee morale. While it may be tempting to steal some core values from companies who are nailing it, they must be authentic to your culture and business. This webinar discusses why core values matter; how core values can amplify company performance; why ALTA created the Our Values initiative; how to develop core values authentic to your company; and how to live your core values.

Download the Presentation


Download the We Lead We Deliver We Protect poster from ALTAprints.
Our Values Poster


Our Values Articles

Recent 2019 2018 2017

Nominate Someone for an ALTA Our Values Award
April 12, 2019
Don’t let the extraordinary ALTA members in your life go unnoticed: Nominate someone for the ALTA Our Values Awards today! Celebrate your friends and colleagues who showcase what it means to lead, deliver and protect in the best possible ways. The deadline to submit nominations is June 7.
Indiana Title Agent Delivers on Company Values
April 2, 2019
Indiana-based Aames Title & Closing opened in 2006 with the mission statement “When and Where.” Having closed loans while sitting on a tractor, at a Little League game and even at a funeral home, the title company’s customers know they will deliver for them.
12 Ways To Keep Up With HR Innovations (Without Losing Your Core Values)
Forbes  |  March 3, 2019
You don't want to waste your resources on outdated tools and methods, simply because that's the way you've always done things. According to Forbes Human Resources Council members, here's how leaders can stay on the cutting edge of innovation without compromising their established company values. Check out ALTA’s Our Values program to help your company develop its own values.
Scale Smarter By Keeping Core Values In Focus
Forbes  |  January 24, 2019  |  Katherine Latham
Taking your company to the next level is both exciting and daunting. Decisions have larger and longer-term impacts. But keeping your organization’s values front and center will help guide your decision making, and making sure your team has internalized those values will help you collectively grow in a way that stays true to who you are and what made you successful in the first place. Check out ALTA’s Our Values program to help your company develop its own values.