We Lead

ALTA President Steve Day NTP, discusses the development of ALTA's Our Values initiative and why it's important for title companies to provide exceptional customer service. "We need to have the mindset that we are a customer service industry that happens to be involved in title insurance."

We Deliver

ALTA President-elect Cynthia Blair NTP offers insight into how ALTA developed the Our Values initiative and why it's important for title companies and law firms to really understand who they are. "It's important to go through this process, involve staff and get their buy-in."

We Protect

Bill Svoboda, co-founder of CloseSimple, talks about the importance of customer service, developing core values and following them. "It's people, process, and then technology."

What is Our Values?

A company’s values are the cornerstone of its culture. They are the basis of how a business functions. They set you apart from the competition, make you unique and are essential to achieving an organization’s goals.

Our Values describe who we are as an industry—both what we do and how we do it. They encapsulate our promise to our customers.

  • We Lead: We are the authority in real estate transactions. We innovate for the benefit of our customers.
  • We Deliver: Our customers trust us to do the right thing, the right way—before, during and after the transaction. We sweat the small stuff to assure that land transfer is accurate, swift and secure.
  • We Protect: We protect the property rights of those we serve. We reduce risk so our customers have peace of mind.

Our Values Webinars

Learn How ALTA’s Our Values Initiative Can Improve Company Performance and Alignment
When done right, strong core values can increase productivity, help guide decision making and boost employee morale. While it may be tempting to steal some core values from companies who are nailing it, they must be authentic to your culture and business. This webinar discusses why core values matter; how core values can amplify company performance; why ALTA created the Our Values initiative; how to develop core values authentic to your company; and how to live your core values.

Download the Presentation


Download the We Lead We Deliver We Protect poster from ALTAprints.
Our Values Poster


Our Values Articles

Recent 2020 2019 2018 2017

5+ Ways to Socialize and Operationalize Your Core Values
Customer Think  |  July 16, 2020

Whether your business is large medium, or small, when it comes to developing a customer-centric organization, the soul of that transformation journey really is your corporate culture. Without the right culture in place, a culture that has been deliberately designed to be customer-centric, your efforts to design and deliver a great experience for employees and for customers will sputter and falter.

15 Effective Ways Leaders can Communicate Core Business Values to Employees
Forbes  |  July 14, 2020

As your company expands and adds more employees, your culture may shift. While having more voices in the room isn't a bad thing, it doesn’t always leave room for in-depth discussions about the company's core values. Following are 15 things business leaders can do to communicate the core values of their business to employees, and how these strategies can help a company excel ethically.

Collaboration Can Positively Impact Your Company’s Culture and Bottom Line
HR Daily Advisor  |  June 19, 2020

While workplace perks reinforce workplace culture and help attract and retain employees, a company’s culture should go deeper. Company culture involves a set of shared values and goals that characterize an organization. It’s the way people feel about the work they do, the values they believe in, where they see the company going, and how they help the company get there. A company’s culture should take center stage, and workplace perks should act in a supporting role.

Our Title Is Protection
June 15, 2020

Meet the defenders, private investigators, guardians and bodyguards of the American Dream. There are more than 120,000 title insurance professionals who make sure the home you buy can’t be claimed by someone else. Hear how they’re strengthening families, neighborhoods and communities by protecting the biggest investment of your life.

Final Call to Nominate Someone for an ALTA Our Values Award
April 16, 2020

Don’t let the extraordinary ALTA members in your life go unnoticed: Nominate someone for the ALTA Our Values Awards. Celebrate your friends and colleagues who showcase what it means to lead, deliver and protect in the best possible ways. Deadline to submit nominations is June 5.