We Lead

We Deliver

We Protect

ALTA President Steve Day NTP, discusses the development of ALTA's Our Values initiative and why it's important for title companies to provide exceptional customer service. "We need to have the mindset that we are a customer service industry that happens to be involved in title insurance."

ALTA President-elect Cynthia Blair NTP offers insight into how ALTA developed the Our Values initiative and why it's important for title companies and law firms to really understand who they are. "It's important to go through this process, involve staff and get their buy-in."

Bill Svoboda, co-founder of CloseSimple, talks about the importance of customer service, developing core values and following them. "It's people, process, and then technology."

What is Our Values?

A company’s values are the cornerstone of its culture. They are the basis of how a business functions. They set you apart from the competition, make you unique and are essential to achieving an organization’s goals.

Our Values describe who we are as an industry—both what we do and how we do it. They encapsulate our promise to our customers.

  • We Lead: We are the authority in real estate transactions. We innovate for the benefit of our customers.
  • We Deliver: Our customers trust us to do the right thing, the right way—before, during and after the transaction. We sweat the small stuff to assure that land transfer is accurate, swift and secure.
  • We Protect: We protect the property rights of those we serve. We reduce risk so our customers have peace of mind.

Our Values Webinars

Learn How ALTA’s Our Values Initiative Can Improve Company Performance and Alignment
When done right, strong core values can increase productivity, help guide decision making and boost employee morale. While it may be tempting to steal some core values from companies who are nailing it, they must be authentic to your culture and business. This webinar discusses why core values matter; how core values can amplify company performance; why ALTA created the Our Values initiative; how to develop core values authentic to your company; and how to live your core values.

Download the Presentation


Download the We Lead We Deliver We Protect poster from ALTAprints.
Our Values Poster


Our Values Articles

2018 2017

Become a Service Company That Sells Title
October 13, 2017
A company’s culture manifests itself from core values. This is a simple, yet profound concept. Core values are the essence of the company’s identity—its principles and beliefs.
Create a Strong Customer Service Culture
Customer Service Blog  |  September 19, 2017  |  Jeff Mowat
One of the most common challenges managers and business owners is getting staff to want to provide better service. Read on for five strategies to help.
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