What is Our Values?

A company’s values are the cornerstone of its culture. They are the basis of how a business functions. They set you apart from the competition, make you unique and are essential to achieving an organization’s goals.

Our Values describe who we are as an industry—both what we do and how we do it. They encapsulate our promise to our customers.

We Lead: 
We are the authority in real estate transactions. We innovate for the benefit of our customers.

We Deliver:
Our customers trust us to do the right thing, the right way— before, during and after the transaction. We sweat the small stuff to ensure that land transfer is accurate, swift and secure.

We Protect:
We protect the property rights of those we serve. We reduce risk so our customers have peace of mind.

2024 Our Values Award Nomination

ALTA Our Values Awards celebrate those in our industry who go the extra mile and encapsulate our promise to our customers. Celebrate your friends and colleagues who showcase what it means to Lead, Deliver and Protect in the best possible ways! 

 

We Lead

ALTA President Steve Day NTP discusses the development of ALTA's Our Values initiative and why title companies need to provide exceptional customer service. "We need to have the mindset that we are a customer service industry that happens to be involved in title insurance."

We Deliver

ALTA President-elect Cynthia Blair NTP offers insight into how ALTA developed the Our Values initiative and why it's important for title companies and law firms to understand who they are. "It's important to go through this process, involve staff and get their buy-in."

We Protect

Bill Svoboda, co-founder of CloseSimple, talks about the importance of customer service, developing core values and following them. "It's people, process, and then technology."

 

Our Values Webinars

Learn How ALTA’s Our Values Initiative Can Improve Company Performance and Alignment
When done right, strong core values can increase productivity, help guide decision making and boost employee morale. While it may be tempting to steal some core values from companies who are nailing it, they must be authentic to your culture and business. This webinar discusses why core values matter; how core values can amplify company performance; why ALTA created the Our Values initiative; how to develop core values authentic to your company; and how to live your core values.

Download the Presentation

Our Values Articles

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The Power of Having Core Values
Entrepreneur  |  November 12, 2021

From the customer experience, down to the employee experience, Brian Batch, the owner of Bird Bird Biscuit, explains that with a core value of 'this is fun for us,' it's important that team members feel happy and supported, which ultimately translates to great consumer experiences as well.

Beyond the Mission Statement: How to Turn Company Values into Action
Fast Company  |  October 26, 2021

Profits used to be the primary driving force in business. But not anymore. Consumers want to engage with brands that give back more than they take. Are you looking for ways to create a more purpose-driven business? Watch this video to see three inspiring stories from companies that put principles ahead of profits.

Why Are People Really Leaving Their Jobs? The Whole Reason Can Be Summed Up in 4 Words
Inc.  |  October 20, 2021

As the "Great Resignation" continues to rock companies across industries, employers are searching for answers. Higher pay, COVID burnout, and a lack of career development opportunities have been cited as factors. But that's not the whole story.

How to Lead With Your Values, Regardless of Industry
Entrepreneur  |  October 10, 2021

What are your company’s most basic ethical and societal principles? If you can rattle them off without checking your website, well done. Even if you can’t, what matters far more is whether or not you are actually leading with them. But is that even possible to do all of the time? Experience has indicated that the answer is a resounding "Yes."

You’ve Finally Nailed Down Your Company Values. What Happens Next?
Built In  |  August 4, 2021

Drafting a set of values that you want to guide your company is the easy part. So, how do you get your employees to actually practice those values in their day-to-day?