Featured Resources
Digital Logo
See the New Brand
Rich in history and tradition, ALTA originally introduced an eagle into its logo in 1949. Now with an updated color palette, the new branding helps position ALTA as a modern, forward-thinking association.
Video
The ALTA Rebrand Explained
Established in 1907, ALTA’s brand has long been a sign of confidence for consumers who purchase real estate. Rich in history and tradition, ALTA originally introduced an eagle into its logo in 1949.
Video Series
Thaddeus' Journey to ALTA ONE
ALTA's eagle-eyed mascot, Thaddeus, flew across the country from ALTA HQ in Washington, D.C., to ALTA ONE 2023 in Colorado Springs, Colo. Secret Agent Thaddeus accepted the mission to take stock of the title insurance industry.
The Eagle has Landed!
Thaddeus' Journey to ALTA ONE (Part 4)
Thaddeus' flight path ends at ALTA ONE in Colorado Springs, Colo.! But he has a surprise for you. What was his REAL mission? Watch the final video in the series to see what happens!
ALTA Unveils New Brand Identity and Website
ALTA unveiled its new brand identity—redesigned for the first time in nearly 60 years to reflect how the industry has adapted in the digital age—and revamped website during ALTA ONE, the largest annual event for the land title insurance industry.
Video Series
Thaddeus' Journey to ALTA ONE (Part 1)
ALTA’s soaring mascot—Thaddeus—is on his way to ALTA ONE 2023! His mission—should he choose to accept it—is to keep an eagle eye on the title insurance industry as he flies from ALTA HQ in Washington, D.C., to ALTA ONE in Colorado Springs, Colo. Will he make it on time?!
Thaddeus' Journey to ALTA ONE (Part 2)
When we last checked in on ALTA’s soaring mascot, Thaddeus was taking off from ALTA HQ in Washington, D.C. His mission is to keep an eagle eye on the title insurance industry as he flies to ALTA ONE in Colorado Springs, Colo. In this week’s episode, watch Thaddeus use his spy goggles to track a fraudster in Miami. Watch out scammers: Thaddeus is coming for you!
Thaddeus' Journey to ALTA ONE (Part 3)
Howdy, y’all! ALTA’s eagle-eyed mascot, Thaddeus, is ready and rarin’ to fly out to ALTA ONE in Colorado Springs, Colo. But first, he’s fixin’ to stop in Ft. Worth, Texas, to help a title insurance professional block an attempted forgery on a homeowner’s deed. Bless those little thieves’ hearts: They don’t know who they’re messin’ with.
Thaddeus' Journey to ALTA ONE (Part 4)
Thaddeus' flight path ends at ALTA ONE in Colorado Springs, Colo.! But he has a surprise for you. What was his REAL mission? Watch the final video in the series to see what happens!