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Blueprint

Drive home the message that title insurance is a one-time fee for a lifetime of peace of mind.

Blueprint (Spanish)

Drive home the message that, as long as you own your home, owner’s title insurance protects your property rights for a lifetime of peace of mind.

Clients Shouldn't Have To Fight

Target Realtors®, with this ad, that says "your job is to protect the best interests of your clients. So make sure they protect themselves from major legal and financial risks with owner’s title insurance."

Forcefield

Title insurance is a forcefield against many issues that can arise and owner's title insurance protects you from costly hidden problems.

Forcefield (Spanish)

Title insurance is a forcefield against many issues that can arise and owner's title insurance protects you from costly hidden problems.

Generations

Getting owner’s title insurance is one of the smartest and easiest decisions you’ll make as a homebuyer. It’s a one-time purchase that protects your property rights as long as you or your heirs own your home.

Home Is Where The Heart Is

This advertisement uses a current trend to drive home that title insurance is a one-time purchase that protects your property rights as long as you own your home. That’s peace of mind every homeowner deserves.

Peace of Mind

Filled with compelling phrases, this advertisement drives home the essential messages behind the HOP messaging. You can also use as a poster in your office for clients when they walk in or for employees.

The Last Thing You Want

This REALTOR-facing advertisement, reminds REALTORS of all the risks that homebuyers face. So make sure every homebuyer gets owner’s title insurance. It’s the only way to protect their property rights, and it helps ensure the closing process is short and sweet.

Whatever You Call Home

Colorful, eye-popping advertisement has a simple message anyone can understand, "Whatever you call home, protect it with owner's title insurance."

Whatever You Call Home 2017

This advertisement has a simple message anyone can understand, "Whatever you call home, protect it with owner's title insurance."

You Serve - We Protect

A great visual to use if you are meeting with regulators in your area. You can also purchase a poster version as well.

You Shouldn't Have to Fight Over Your Property Rights

Sometimes the stick is better than the carrot, ALTA created this print ad to explain the consumer is taking major financial risks if they do not protect themselves with owners title insurance.

You Sweat the Small Stuff

You can use this internal advertisement to help your staff understand they are an integral part of the real estate process and the work they do is important.

Doorhanger

FAQs of Title Insurance

Canvassing a neighborhood? Brand this doorhanger with your company logo and contact information. The doorhanger answers some basic questions new homeowners may have about title insurance.

FAQs of Title Insurance

ALTA created this brandable doorhanger for members to use if you are canvassing a neighborhood. The doorhanger answers some basic questions new homebuyers may have about title insurance.

Realtor Doorhanger

If you attend REALTOR or other settlement service conferences, why not sponsor a door drop? You can brand this file with your logo and contact information to reach customers.

You Sweat the Small Stuff Doorhanger

You can use this industry-facing doorhanger to spread the message of communicating the benefits of title insurance.

Education Flyer

7 Reasons Everyone Needs Title Insurance

Purchasing a home a home is an exciting and emotional time for many people. This educational one-pager walks through 7 reasons why a homeowner should make sure they get owner’s title insurance.

7 Reasons Everyone Needs Title Insurance (Spanish)

Purchasing a home a home is an exciting and emotional time for many people. This educational one-pager walks through 7 reasons why a homeowner should make sure they get owner’s title insurance.

A Guide for Homebuyers

An educational flyer packed with information on the closing process, and answers many questions homebuyers typically have about title insurance.

FAQs of Title Insurance

ALTA created this brandable educational flyer for reaching consumers with this simple message, "A home is the single largest investment most of us will make in our lives. To buy with confidence, get owner’s title insurance. It’s a smart way to protect your property from financial claims."

FAQ's of Title Insurance

ALTA created this brandable educational flyer to help consumers understand the importance of title insurance. "A home is the single largest investment most of us will make in our lives. To buy with confidence, get owner’s title insurance. It’s a smart way to protect your property from financial claims."

Peace of Mind You Deserve

ALTA members in seller-pay states can use this one-pager to reach consumers who are in the process of purchasing a home.

Tips for Talking Title

Nobody knows more about the value of owner’s title insurance than ALTA members. That’s why it’s best for you to communicate directly with homeowners. This document helps answer basic questions about how to communicate the benefits of title insurance.

What Realtors Should Know

This Realtor® facing education flyer lets your Realtor customers know they are the expert that homeowners look to for advice. Owner’s title insurance is one of those items often misunderstood by homebuyers at closing, yet its value is tremendous. This is also translated to Spanish.

What Realtors Should Know (Spanish)

This Realtor® facing education flyer lets your Realtor customers know they are the expert that homeowners look to for advice. Owner’s title insurance is one of those items often misunderstood by homebuyers at closing, yet its value is tremendous.

Poster

Poster - Blueprint

You can reach consumers using the message that title insurance is a one-time fee that provides a lifetime of assurance for their largest purchase.

Poster - Clients Shouldn't Have To Fight

Bring a powerful visual with you to your next REALTOR presentation, that says "your job is to protect the best interests of your clients. So make sure they protect themselves from major legal and financial risks with owner’s title insurance."

Poster - Forcefield

Title insurance is a forcefield against many issues that can arise and owner's title insurance protects you from costly hidden problems. ALTA members can use this poster in their offices to drive home the message that title insurance protects your property rights.

Poster - Generations

You can use this poster in your office waiting room to remind homeowners about the benefit of owner’s title insurance. It’s a one-time purchase that protects your property rights as long as you or your heirs own your home.

Poster - Home Is Where The Heart Is

This poster uses a current trend to drive home that title insurance is a one-time purchase that protects your property rights as long as you own your home. That’s peace of mind every homeowner deserves.

Poster - Peace of Mind

Filled with compelling phrases, this poster drives home the essential messages behind the benefits of title insurance. You can hang in your office for clients when they walk in or for employees.

Poster - Shouldn't Have To Fight

ALTA created this poster to explain the consumer is taking major financial risks if they do not protect themselves with owners title insurance. You can also brand a complimentary print advertisement.

Poster - The Last Thing You Want

This REALTOR-facing poster reminds REALTORS of all the risks that homebuyers face. So make sure every homebuyer gets owner’s title insurance. It’s the only way to protect their property rights, and it helps ensure the closing process is short and sweet.

Poster - Whatever You Call Home 2015

Bring some color to your office wall space with this poster that gives a simple message anyone can understand, "Whatever you call home, protect it with owner's title insurance."

Poster - Whatever You Call Home 2017

Strong imagery and a simple message anyone can understand will welcome customers to your office. "Whatever you call home, protect it with owner's title insurance."

Poster - You Serve - We Protect

Bring this poster to your next department of insurance presentation. The message acknowledges that we are in a partnership to protect consumers in the real estate transaction and fighting for the same team.

Poster - You Sweat the Small Stuff

You can use this internal poster in your break room to help your staff understand they are an integral part of the real estate process and the work they do is important.

Rack Card

Don't Let Your Deal Crumble Rack Card

As a Realtor®, you know the risks that homebuyers face. So make sure every homebuyer gets owner’s title insurance. It’s the only way to protect their property rights, and it helps ensure the closing process is short and sweet.

Homebuyer Rack Card

ALTA created this brandable rack card for members to use if you are canvassing a neighborhood. The rack card answers some basic questions new homebuyers may have about title insurance.

Realtor Rack Card

This Realtor®-facing rack card boils down the steps to purchasing a home, and gets t the point of protecting your home with owner's insurance. Available in spanish.

Realtor Rack Card (Spanish)

This Realtor®-facing rack card boils down the steps to purchasing a home, and gets t the point of protecting your home with owner's insurance.

REALTOR Wire Fraud Rack Card

Mortgage Closing Scams is one of the single costliest forms of fraud a homebuyer can fall victim to. This rack card is meant to be handed out any homeowner who is ready to purchase a home.

Ultimate Owners Guide to Title Insurance

Geared towards consumers in seller-pay states, this rack card walks through how title insurance protects everyone's rights in the real estate transaction.

Wire Fraud Rack Card

Mortgage Closing Scams is one of the single costliest forms of fraud a homebuyer can fall victim to. This rack card is meant to be handed out any homeowner who is ready to purchase a home or added to the CPL packet.

You Shouldn't Have To Fight

You Sweat the Small Stuff

Handout

FAQs of Title Insurance
HOP
Leaders
Only

Train your staff on how to answer some of the basic questions they will hear about title insurance. This also includes a answer key sheet as well.

FAQs of Title Insurance - With Dry Erase Laminate
HOP
Leaders
Only

Train your staff on how to answer some of the basic questions they will hear about title insurance. Page 2 includes an answer key sheet as well. Suitable for use with Dry Erase markers.

Respa Quiz
HOP
Leaders
Only

Quiz your staff on RESPA and test their knowledge about what is and what is not legal under this vital law. Page 2 contains the answer key.

Respa Quiz - With Dry Erase Laminate
HOP
Leaders
Only

Quiz your staff on RESPA and test their knowledge about what is and what is not legal under this vital law. Page 2 contains the answer key. Suitable for use with Dry Erase markers

Digital Media

7 Reasons Why Every Homebuyer Needs Owner's Title Insurance

What Every REALTOR® Should Know About Owner's Title Insurance

Owner’s title insurance is one of those items often misunderstood by homebuyers at closing, yet its value is tremendous.

10 Steps to Buy Your Home with Confidence

Breakdown the complex process to buying a house into 10 bite size steps.

Clients Shouldn't Have To Fight

Home Is Where The Heart Is

The Last Thing You Want is a Deal to Crumble

Clients Shouldn't Have To Fight

Home Is Where The Heart Is

The Last Thing You Want is a Deal to Crumble

Clients Shouldn't Have To Fight

Home Is Where The Heart Is

The Last Thing You Want is a Deal to Crumble

Home Is Where The Heart Is

The Last Thing You Want

5 Reasons You Need Title Insurance

This is great for real estate and lender education, posting on the consumer page of your website and social media content.

Download ZIPped Video
ALTA Woman on the Street - What is Title Insurance?!

You think everyone buying a home knows what title insurance is? Share this video with your staff to align their understanding of what consumers know about title insurance.

Don't Let Your Deal Crumble at Closing

This video is specifically for use with real estate agents. No agent wants the deal to crumble at the closing because of errors or unanswered questions. Encourage your agents to view this video to be a more credible source with their customers.

Download ZIPped Video
Protect Your Money From Wire Fraud Schemes

It's important to educate everyone in the real estate community about the wire fraud schemes that exist and how to protect our customers. Share this video on your website or use as a conversation starter with potential customers.

Download ZIPped Video
Protect Your Property Rights

This five-minute segment on PBS' Spotlight On features ALTA 2019 President Cynthia Durham Blair NTP offering her perspective on the benefit of title insurance and why homeowners need this protection when buying a home.

Title Insurance is Where the Smart Is

Use this video for a first time homebuyer seminar or provide to your lender and real estate agents to help answer the questions they get from their customers about what title insurance is and who it protects.

Download ZIPped Video

Templates

Learn to Best Explain Our Industry

This popular handout is used for 2 mock conversations. The first is with a homeowner at the closing table and the second is for use at a networking event. This handout is great for walking through our industry: what we do and how it benefits our customers.

Letter to Homeowner Explaining Title Insurance

Don't know where to start with your customers? Here is a great place!

Blog Post

7 Reasons Why Every Homebuyer Needs Owner's Title Insurance

Closing Time: 6 Steps Every Homebuyer Should Expect

How Title Insurance Protects All Homebuyers

The FAQs of Title Insurance For Homebuyers

What Every REALTOR® Should Know About Owner's Title Insurance

Why 20% of Homebuyers May Not Sleep Tonight

Presentation Resources

1 Hour HOP Overview (Version 1)

This 2017 60-minute HOP overview was fully updated and serves as a great intro to HOP.

1 Hour HOP Overview (Version 2)

This 60-minute HOP overview is the 2nd version for 2017.

12 Social Media Strategies

Develop your company's social media strategy using these 12 proven methods to reach the consumer in a variety of social media channels.

2019 HOP Leader Training - Full Day Training
HOP
Leaders
Only

Full HOP Leader Training (Version 1)
HOP
Leaders
Only

This 2017 PowerPoint was used during the HOP Leader events. Feel free to slice, dice and use as you see fit. This presentation includes an updated version of the Marketing Law PowerPoint that you can cut out for individual presentations if needed.

Full HOP Leader Training (Version 2)
HOP
Leaders
Only

This presentation was created in 2016 for the HOP Leader trainings. You can cut it up, customize it and make it your own for any HOP presentation.

Homeowner Checklist

This customizable presentation is based on the 10 major steps to purchasing a home. Look in the notes section for tips on presenting each slide.

Homeowner Outreach Program Overview
HOP
Leaders
Only

HOP Marketing Law
HOP
Leaders
Only

This PowerPoint was created in 2016 for the RESPA/marketing law section of the HOP training. It has been updated for 2017 but pieces may be used from either presentation.

Managing Your Digital Reputation

The best online reputation management strategy is a proactive one. This presentation will share strategies for building and maintaining a strong online reputation.

Navigating Advertising Law and RESPA
HOP
Leaders
Only

This 60-minute presentation will help you explain advertising law. The slide deck contains 40 slides with notes to help you present, there is one blank slide to insert information on your state.

Talking Title
HOP
Leaders
Only

This presentation will provide helpful tips for talking title in your title company or law firm and how to train without boring your team. Use these strategies to educate your team.

What is Phishing/Wire Fraud?
HOP
Leaders
Only

Why Every Homeowner Needs Title Insurance
HOP
Leaders
Only

This customizable presentation walks consumers through the basics of title insurance while explaining the benefits of obtaining an owner's title policy. Perfect for a 10-15 minute session. Look in the notes section for tips on presenting each slide.

Internal Training

ALTA Membership One Pager
HOP
Leaders
Only

Feel free to provide this document to any agent asking questions about becoming an ALTA member.

Attendee Training Agenda (4 Hours)
HOP
Leaders
Only

This agenda can walk an attendee through what to expect during a HOP training. This training is designed for four hours, but you can cut or add as you see fit.

FAQs of Title Insurance Worksheet
HOP
Leaders
Only

The bite, snack, meal of explaining title insurance.

Free vs. Paid HOP Tools
HOP
Leaders
Only

This is a great handout with ideas for free and paid ways to use the HOP education material.

HOP Messaging
HOP
Leaders
Only

Use this to show agents the four main HOP audiences and the messages we've developed for each group.

How to Create a Google Alert

Internal Training Agenda (4 Hours)
HOP
Leaders
Only

This agenda can walk you through a mock HOP training. This training is designed for four hours, but you can cut or add as you see fit.

Learn to Edit Facebook Ads

Learn to Edit PDF Documents

Learn to Edit PowerPoint Presentation

RESPA Quiz
HOP
Leaders
Only

Use this 2017 handout when giving the Marketing Law presentation. It's great for audience participation or staff training.

Starting a Google AdWords Campaign in 5 Steps
HOP
Leaders
Only

Use this new handout for 2017 to walk someone through starting their first Google AdWords campaign.

Make Your Marketing Soar With Digital Advertising

The internet has changed the way that people shop for everything—including real estate. Digital marketing is the best way to engage customers in the electronic age. While terms such as “costs-per-lead” to “ad servers” may be overwhelming, getting into this space is vital for companies wanting to stay relevant.

CE Outline - 60 Minute HOP Overview
HOP
Leaders
Only

Use this outline for credit on a 60 minute HOP Overview presentation.

CE Outline - 60 Minutes - HOP for REALTORS
HOP
Leaders
Only

Use this CE outline for a 60 minute HOP presentation to REALTORS.

CE Outline - HOP 90 Minute Presentation
HOP
Leaders
Only

Use this CE outline for a 90 minute HOP presentation.

CLE Outline for Marketing Law HOP
HOP
Leaders
Only

Use this CLE outline for the Marketing Law Presentation within HOP.

3rd Party Resources

Your Mortgage Closing Checklist

Closing is the final and likely most important stage of your homebuying journey. This checklist will help you prepare and learn what to expect so you can close with confidence.

What Homebuyers Need to Know about Mortgage Scams — consumerfinance.gov

Homebuyers, here are 4 steps to help protect yourself against mortgage scams that can rob you of your life savings.