The American Land Title Association (ALTA) created the Homebuyer Outreach Program (HOP) to help ALTA members easily communicate the benefits of owner’s title insurance with homebuyers, Realtors® and others. Use our more than 60 convenient resources below whenever you are communicating with homebuyers, Realtors®, and your other real estate clients about the benefits of owner’s title insurance.
For assistance with the Homebuyer Outreach Program (HOP), or to request a training in your state/at your company, please contact ALTA at 202-296-3671 or firstname.lastname@example.org.
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Feel free to share this video with your staff and homebuyers today!
Beginner’s Homebuyer Guide Overview
This overview is designed to give ALTA’s members a glimpse of the more than 60 marketing resources available for direct-to-consumer communication in your own area.
Use these easy-to-use and professionally-designed templates for all your homebuyer communications and presentations.
The HOP Print Shop allows ALTA members to easily customize more than 60 HOP resources, download modified digital files for free or order discounted print products for use in their local market. Simply use your ALTA ID and password to login to www.ALTAprints.com and get started today.
Link to this website on your own company website to educate consumers about the benefits of owner’s title insurance and what to expect during the closing/settlement process.
Use these rich-media advertisements, social media content, blog posts, social media dictionaries and more with homebuyers and your real estate clients via web, email or on social media.
160 px x 600 px Skyscraper Ad
300 px x 250 px Medium Rectangle Ad
728 px x 90 px Banner Ad
Use these customizable letter and email templates to build relationships and deeper confidence with prospective and current homebuyers.
Homebuyer Letter Word Doc
Attend these budget-friendly workshops, webinars and training sessions to learn the best ways to communicate directly with homebuyers, how to manage homebuyer complaints and how to utilize all of ALTA's Homebuyer Guide resources with ease.
Use these customizable PowerPoint presentations in the marketing and sales process with homebuyers. Check out the "notes" section of each PowerPoint for tons of education tips, content and more.
Use these printer-ready advertisements, rack cards and one-page marketing pieces to communicate directly with homebuyers and real estate clients.
All the Homebuyer Guide Resources are an exclusive ALTA member benefit. ALTA member companies have full permission to replace the ALTA logo and insert their own company logo on any of these documents. Use our resources in this section to learn how.
Use these printer-ready rack cards, one-page marketing pieces and customizable PowerPoint presentations to train your Realtor clients on the benefits of an owner’s title insurance policy.