PropLogix Names New CEO

April 4, 2023

PropLogix recently named Alex Eckelberry as the company’s new chief executive officer. Eckelberry joins the company as it begins a new chapter of growth and expansion and follows the company’s earlier investment from leading private equity firm Accel-KKR. Jesse Biter, the company’s co-owner and previous CEO, will remain an active member of the company’s Board of Directors.

“We are excited to bring Alex on board to lead the company in its next phase of growth,” Biter said. “I’m confident that he will successfully lead PropLogix into the future while preserving the fun culture we've built. As any entrepreneur or parent will tell you: letting your baby grow up isn’t easy, but it’s inevitable. I look forward to working closely with Alex and supporting him from the board level.”

Eckelberry is a veteran technology industry leader and visionary, most recently serving in senior positions with cybersecurity leaders Malwarebytes and Prevasio. He has over 30 years of experience in technology and related areas, with stints at Borland International, Quarterdeck Corporation (now Symantec), GFI Software, AutoLoop, Affinitiv and Ontrack Data. As a CEO, Eckelberry earlier grew Sunbelt Software to a leading IT and security software provider, resulting in the company's acquisition by Insight Venture Partners. Eckelberry served as the first independent board member for security leaders Knowbe4 and Malwarebytes. He also was a board member of the Google/Harvard joint venture StopBadware and a board member of BlueStripe Software (now Microsoft). Earlier in his career, he worked in venture capital at Bulldog Capital Management (now Monitor Deloitte).

“PropLogix is an exciting company in a space ripe for disruption," Eckelberry said. "The company’s leadership position, world-class reputation, and strong management team provide a strong platform for future growth. I’m thrilled to join this highly innovative company, collaborate with our board, and lead the team as we continue to expand.”


Contact ALTA at 202-296-3671 or communications@alta.org.