First American Launches Marketing List Solution for Customer Acquisition

January 30, 2020

First American DataTree launched a new solution that provides targeted, direct marketing lists built from a database of U.S. property and homeownership information.

Called DataTree Lists, marketers, list brokers, and lead consultants can tap the database to identify and reach very specific and unique target markets, including advanced segmentation by available property equity, propensity scoring, new movers, listed properties, tax and foreclosure status, and loan and financing specifications.

“DataTree Lists serves modern marketing professionals who value data quality, coverage, currency and completeness to fuel lead generation, and customer acquisition,” said Jim Portner, vice president of product and strategy at First American Database Solutions. “They can now access new highly qualified target markets across a variety of stages in the homeownership life cycle, boosting the efficiency of marketing budgets and providing a competitive advantage. We’ve combined the unrivaled depth and breadth of First American data assets with our commitment to customer service to deliver higher quality, uniquely targeted lists faster, so our customers can go to market at greater speed and with greater confidence.”

DataTree Lists provides customers with on-demand fulfillment experts to help translate and derive a targeted list of a prime audience based on ownership type, property characteristics and value attributes. Customers also benefit from DataTree Lists quick counts system, robust suppression options, saved searches, data security and compliance measures.


Contact ALTA at 202-296-3671 or communications@alta.org.

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