ALTA ONE Features Big Speakers with Big Ideas

September 10, 2019

Don't Miss Your Opportunity to Learn from the Best

Inspire, inform, entertain: Our ALTA ONE Omni speakers are ready to challenge you, teach you a few things and even make you laugh!

  • Entrepreneur, author and “ad man” Roy Spence will help ignite your “epiphany of purpose” during his keynote address at ALTA ONE. Cofounder of GSD&M advertising and marketing agency in Austin, Texas, Spence also is cofounder and CEO of The Purpose Institute. As Spence says, “Purpose sets you apart from the competition, authenticates your brand, inspires passion in your people and helps you achieve the impossible.” If you are ready to find your purpose, motivate your staff and achieve the unimaginable, ALTA ONE is the event for you.
  • Cybersecurity is top-of-mind for all of us, whether we’re thinking about our professional or personal lives. Most of us are a little afraid and yet a little naïve about how much of our money and data – as well as our customers’ – is at risk. The director of cybersecurity for Morgan Stanley Wealth Management and Investment Technology and former National Security Agency executive, Rachel Wilson knows exactly the dangers you face. Among increasingly sophisticated cyber threats, Wilson will share her insight at ALTA ONE on how best to protect your business and avoid falling prey to scams and attacks.
  • It seems like everyone thinks younger generations are the hardest to understand and deal with. But is that really true, or are we reacting exactly as we always have to new ways of thinking and working? Marketing and branding innovator, best-selling author and president of UnMarketing, Scott Stratten will teach you how to lead without labels during his ALTA ONE keynote address, “GenEveryone: How to Connect with all Generations in the Work/Marketplace.” He elevates the conversation by putting the focus back on what matters most to current and potential customers – values like trust, authenticity, relationships and service.

Want more? Check out the full schedule.

Don’t settle for the status quo. Define your own future. Let your talents become UNBOUND at ALTA ONE.

ALTA ONE
Oct. 22-25, 2019
Austin, Texas

If you are hoping to stay in one of our room blocks, please call the hotel; rooms are sold out online.

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Contact ALTA at 202-296-3671 or communications@alta.org.

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