Gain Iconic Status at ALTA ONE

September 13, 2018

Innovation sometimes feels like a conundrum: Do you aim for slow, incremental change or radical disruption?

Author, podcast host and a senior lecturer at MIT Sloan School of Management, David Robertson argues for a third path: a low-risk, high-reward strategy that requires “innovating around the box”—creating microcosms of complementary products that shine an irresistible light on your core product or service. An expert on innovation, he has dedicated his career to the art of how leading companies, such as Lego, Gatorade and Victoria’s Secret, practice genuine change.

During the morning Omni Session on Oct. 11, Robertson will present the strategies big brands use to grow and evolve—and become iconic!

Defy Convention with 1,000+ of your title insurance colleagues at ALTA ONE. Plan to challenge conventional wisdom and chart a bold new course for your business and our industry’s future! Unite with us in Los Angeles, Oct. 9-12, to harness change and find your competitive advantage.

Register Today


Contact ALTA at 202-296-3671 or communications@alta.org.

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