ServiceLink Names EVP of Enterprise Strategy

December 4, 2012

ServiceLink, an end-to-end origination, servicing and default solutions provider for the top mortgage lenders and servicers, announced that Kevin Coop has joined as executive vice president of Enterprise Strategy.

In his role, Coop coordinates overall business development for ServiceLink’s originations and default sales teams, marketing group and product development strategy team. He also manages the continued development and execution of the enterprise growth strategy for ServiceLink’s top accounts, while growing the emerging market segment and strategy. Additionally, Coop oversees the strategic marketing vision, including profit center messaging and the integration of all solutions and branding, and will be working closely on inorganic strategic growth opportunities.

Coop has more than two decades of operational and sales experience, and has produced growth across the financial services, real estate, mortgage, health care and predictive data analytic industries. Most recently, Coop served as president and CEO of Interthinx, where he was responsible for the entire general operational management and sales and the identification of strategy, acquisitions and integrations. Prior to Interthinx, Coop was president and CEO at Sysdome, a provider of fraud-management technology, where he coordinated the merger with AppIntelligence.

“We are excited to have Kevin join our leadership team and assist us with our continued growth. Kevin’s background and experience are the perfect fit for this new role,” said Chris Azur, president, ServiceLink. “At ServiceLink, our culture is a key ingredient to the success of our Leadership Team, and Kevin has demonstrated that his work ethic and culture will be a perfect match within our organization.”


Contact ALTA at 202-296-3671 or communications@alta.org.

SoftPro, based in Raleigh, NC, offers a mature suite of products, designed specifically for the closing and title industry. Our mission is to serve our client base, with best-in-class products and services. Our products are modular so we don't force you to buy anything you don't need. You can always add on as your business grows. Unlike other software companies, we view the sale as the beginning of the relationship rather than the end. North American Title Insurance Company (NATIC) is a seasoned title insurance underwriter, helping title agents to achieve their individual business goals for more than 50 years. Today, the company conducts real estate settlement services in 39 states and the District of Columbia through a network of experienced, independent agents.