Title Company Reports Large New Order Volume

October 21, 2009

Title agencies looking to generate new order volume may want to look to the results of one West Coast company.

According to Darryl Turner, CEO of the Darryl Turner Corp., he helped the agency develop more than 1,700 additional orders in six months -- all from newly converted customers.

Using Turner’s exclusive customer and revenue development systems along with the dedication of managers to the revenue development model, 1,700 orders, totaling nearly $1 million in “Plus Revenue” were recognized by one company in six months. The $1 million was calculated by multiplying the 1,700 orders by the close ratio and then multiplied by the average fee per file.

During the accrued six-month period of time, the title and escrow sales team and management focused on deploying full engagement recognizing fast and rapid new customer growth, Turner said.

“The dedication to the specific identified steps of my sales process, structured follow through and coaching from management were critical to the overall results,” Turner said. According to Turner, nearly all salespeople were active through all three steps of the training support and coaching process. During the six-month period, all new customers and orders were tracked closely by management. All results were validated, confirmed and counted if they met all criteria including making sure that all new customers being ones where no intentionally directed volume within the prior six months of application took place.

For more information on Turner’s new customer and revenue development systems they can be contacted at 800-551-2946 x216 or at www.DarrylTurner.com.

Contact ALTA at 202-296-3671 or communications@alta.org.

SoftPro, based in Raleigh, NC, offers a mature suite of products, designed specifically for the closing and title industry. Our mission is to serve our client base, with best-in-class products and services. Our products are modular so we don't force you to buy anything you don't need. You can always add on as your business grows. Unlike other software companies, we view the sale as the beginning of the relationship rather than the end. North American Title Insurance Company (NATIC) is a seasoned title insurance underwriter, helping title agents to achieve their individual business goals for more than 50 years. Today, the company conducts real estate settlement services in 39 states and the District of Columbia through a network of experienced, independent agents.