Who Won ALTA’s 2023 Title Webbie Awards?
October 19, 2023
ALTA announced the winners of the 2023 Title Webbies, an awards program recognizing member companies that have launched the best industry consumer-facing website, social media marketing campaign, blog or other digital media within the past year.
The winners were honored during ALTA ONE, held Oct. 10-13 in Colorado Springs, Colo. Nominees were judged on mobile friendliness, user experience, social media integration, image/video use and content quality. The three award winners were Allegiance Title Co., Flying S Title and Transnation Title.
Allegiance, located in Fayetteville, Ark., is an independently owned title insurance agency providing residential, commercial and lender services for Arkansas and throughout the nation. The company’s new website is designed to connect with people on a human level and provide a personal touch. Through their website, the Allegiance staff tells the story of who they are and leads consumers to feel like they are working with neighbors. The website also integrates the company’s LinkedIn feed and blog to various audiences on different webpages; for example, their LinkedIn feed is integrated on the Realtors/Lenders webpage, and the blog is connected to the Homeowners webpage.
“We are so honored to receive the 2023 Title Webbie Award and be recognized by industry peers across the country,” said Brian Blackman, vice president and co-founder of Allegiance. “Following the lead of our President, Patrick Curry, we strive daily to innovate and simplify how title and closings are done as well as to provide a remarkably different level of service and expertise. We can’t say enough about the job that our partner Amanda Brumbelow and the team at Bowe Digital did in creating a website that embodies those core values. If, as some say, a website is a business’ window to the world, we feel that ours is well-positioned to provide a clear view of the experience customers can expect from the Allegiance team.”
One of the largest regional title insurance companies in the Intermountain West, Flying S Title & Escrow also took a Title Webbie back to its homebase in Blackfoot, Idaho. Recently rebranded, the company created a website rooted in its rich family-owned history while seamlessly showcasing what it has become. The educational resources section of the website is full of content for homebuyers, Realtors and lenders, including information on wire fraud, the life of an escrow closing and the benefits of title insurance.
“Thank you to the American Land Title Association for the honor of choosing our website for a 2023 Title Webbie Award,” said Quinn Stufflebeam, chief executive officer of Flying S Title. “In October 2022, we began a new chapter of consolidating three companies into one. The rebrand perfectly represents our company and culture, creating the ideal opportunity to reshape our website into a user-friendly, educational and optimized site for our team members and customers. FSTE.com highlights the story behind the new name, Flying S Title & Escrow, and the story behind our new company identity is very sentimental to my family as well as the family we have created among our offices. The redesign of our website was developed by our Business Development Department as well as the website developers, Get Found First.”
An independent, employee-owned title insurance agency headquartered in Grand Rapids, Mich., Transnation Title produced a video campaign highlighting title-related topics that homebuyers and settlement services professionals alike need to know. In the videos, Transnation employees discuss remote online notarization (RON), ALTA Endorsements, cybersecurity and what to expect at a closing. Transnation hopes informing consumers will ensure they are knowledgeable about title insurance when they experience a closing.
“We created a video series, ‘Talks with Transnation,’ to give our company a new approach to assist our customers,” said Tom Olson, chief executive officer of Transnation. “The videos symbolize how we approach customer solutions: with heart, passion and creativity. Our social media message talks about personalized solutions and trusted protection. These videos exemplify our dedication and commitment to our customers and employees while providing valuable industry insight. The video series was a yearlong project with strategic coordination between Transnation, the employee presenters and Bowe Digital. It is an honor to have ALTA acknowledge the power of video in our marketing and social media efforts.”
“Preparing consumers for everything to expect in the real estate transaction is a significant role of a title insurance professional,” said ALTA CEO Diane Tomb. “Congrats to the 2023 Webbie Awards winners for using modern digital media to ensure consumers have what they need to make informed choices.”
Contact ALTA at 202-296-3671 or communications@alta.org.