Webinar Recording: Marketing Tips for Title Agents With Limited Resources

April 18, 2023

In today's competitive business landscape, marketing has become an essential tool for businesses to reach and engage with their target audience. However, for title agents with limited resources, marketing can be a daunting task. To address this challenge, ALTA organized a webinar titled "ALTA Insights: Marketing Tips for Title Agents With Limited Resources." The webinar aimed to provide valuable insights and practical tips to help title agents effectively market their services, even with limited resources.

Dean Collura, co-founder and CEO of TitleTap, discussed the importance of having a strong online presence, particularly through the use of video marketing. Collura emphasized the value of using videos to showcase the expertise and personality of title agents, making them more approachable to potential clients.

He also highlighted the benefits of creating a robust content marketing strategy, which involves creating valuable and informative content that addresses the pain points of potential clients. According to Collura, providing helpful information can help establish title agents as trusted experts in their field and attract new clients.

In addition, Collura emphasized the importance of creating a strong brand identity that reflects the values and mission of the business. This involves creating a consistent visual identity, messaging, and tone of voice that aligns with the brand's overall message.

Overall, Collura's key points focused on the importance of creating a strong online presence, providing valuable content, and building a strong brand identity. By following these strategies, title agents can effectively market their services and attract new clients, even with limited resources.

Contact ALTA at 202-296-3671 or communications@alta.org.