ALTA Membership Is Your Path Forward

March 2, 2017

Think about this: The Atlantic magazine recently ran the results of its third-annual Silicon Valley Insiders Poll, titled “The View from the Valley,” which garnered insight from 50 tech execs, innovators and thinkers. One of the most interesting answers was in response to the question, “Which company will be the first to bring a fully driverless car to market?” Nearly two-thirds of respondents said Tesla, 13 percent said Google, and 6 percent each picked Mercedes-Benz and Uber. The top choice isn’t just a car company. It’s a technological and energy powerhouse wrapped in metal. Just as digital photography swallowed Kodak, smartphones appear to be the future of photography.

This same thinking can be applied to our industry. It’s about getting out of our comfort zone, our own self-interests and our own business models. It’s about truly thinking about what the customer wants. Innovation can help our industry provide better service to home buyers and sellers, and improve workplaces for our members. Innovation also creates opportunities for disruption in business and threats to the security of operations. ALTA is your forum to discover innovative ideas and trends in order to help ensure your business is protected and that you have the very best opportunity to succeed during this dynamic business and regulatory environment. 

Thank you for being an ALTA member. Your membership is an investment in knowledge, your career and your industry. Your membership helps strengthen the industry’s future and gives you access to an array of resources to help your company differentiate itself and compete in the market. You are also served by a dedicated team at ALTA—people who want to make sure you get the most out of your membership.

We look forward to providing you with the tools, educational resources and networking opportunities to help you achieve your business goals and objectives over the next year. Your membership is important to us. As an industry united as one, we will continue to do great things.

Michelle Korsmo is ALTA's chief executive officer. You can reach ALTA by calling 202-296-3671. Interested in joining? Click here.

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