Fidelity application to increase cross-sell capabilities

July 5, 2005

Provides real-time customer relationship management

Inman News

Fidelity Information Services, a division of Fidelity National Financial, has launched an application that provides real-time management of customer relationships.

The Universal Customer System is a real-time system that includes a fully integrated view of a customer across the enterprise. It provides an inventory of business services and processes covering business functions such as customer acquisition, fulfillment, case management and contact management.

The standards-compliant transactional hub works with multiple core processing systems, multiple lines-of-business and multiple customer databases. It is also the first in a series of hub applications that Fidelity will offer its clients to provide a central processing facility for similar application and business functions.

UCS is pre-integrated with other existing Fidelity customer and core banking systems, and maintains consistency between the databases in real time by providing direct updates, as well as a data synchronization engine between the Fidelity systems. These systems include the Fidelity Relationship Management system, the Profile banking system (U.S. real-time corebank system) and the Corebank banking system (Fidelity's real-time corebank system for financial services institutions outside the U.S.).

When used in conjunction with Xpress Enterprise Services, Fidelity's service-oriented architecture and business process management facility, UCS enables financial institutions to target responses to customer inquiries, proactively manage customer accounts and increase cross-selling opportunities by offering products tailored to the customer's requirements across all channels.

Fidelity's UCS complies with available standards-based protocols, such as the Interactive Financial eXchange (IFX) standard to ensure maximum interoperability across channel applications and with third-party applications.

Fidelity National Financial provides products and outsourced services to financial institutions and the real estate industry. Fidelity also is one of the largest title insurance companies in the nation.

Copyright 2005 Inman News

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