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Quick Tips for Communicating with Clients

Here are ways to let people know you are open and operating

Website

  1. Banner Ads “We are open during COVID-19”
  2. Homepage Notice
  3. COVID Response Page on your site

Email

  1. Send an email to your clients about what you are doing to keep customers safe during COVID-19
  2. Email footer on all communications that point to your COVID-19 response plan

Advertise Yourself

  1. Instagram Posts
  2. Facebook Posts
  3. Use your existing social channels to show your team working remotely, using photos and video to show what the closing looks like
  4. Develop Google alerts

Office

  1. Utilize Video Conferencing
    1. If your state allows Digital Closings invite REALTORS and consumers who are closing soon to see what the digital closing environment will looks like
    2. many video conferencing sites have expanded their free account options right now. Use this to train Realtors and lenders, offer other community info, tips on how to close deals in the current environment.
    3. Don't be afraid to have fun with video conferencing. Some agents are having super hero day and “pajama planning” strategy sessions. It’s tense out there, try to lighten the mood for your staff.
  2. Be as flexible as you can with closings. Can you close in parking lots or on a bench outside ? Can you institute drive thru closings?
  3. In your waiting room have a one-pager letting consumers know how important their health and safety are to your business
    1. Let  them know you are cleaning the closing room after each visit, using new pens for each closing
    2. Before closing day send a pre-signing health questionnaire to help guaranty everyones health
      1. Sample Questions:
        1. Have you or your family members traveled internationally in the last 14 days?
        2. Have you or your family been diagnosed with the virus in the last 14 days?
        3. Have you or your family experienced any cold or flu-like symptoms in the last 14 days?
    3. Have only essential people in a closing
    4. Display hand sanitizer/disinfecting wipes in the closing room and waiting area
    5. Adopt a non-handshake policy

Check with your Underwriters for more resources

ALTA HOP COVID Checklist

Stay in contact with your clients during the COVID-19 outbreak by using these items.

Script

  1. Check-in with your REALTOR clients to let them know you are ready to close their deal.
    Download the script

Social Media Posts

  1. What Every REALTOR Should Know
    1. Post text: Owner’s title insurance is one of those items often misunderstood by homebuyers at closing, yet its value is tremendous. Read on to learn more. Questions? We are open and taking your calls.
    2. One pager to link to

      Facebook/Instagram Post

      What Every REALTOR Should Know About Owners Title Insurance

      One Pager

      What Every REALTOR Should Know About Owners Title Insurance

  2. Clients Shouldn't Have to Fight Over Their Property Rights
    1. Post Text: Owners Title Insurance is a smart investment that protects your property rights from legal claims for a one-time fee. Watch this video to learn more. We are open and available to answer your questions.
    2. Facebook/Instagram Post

      Clients Shouldn't Have to Fight Over Their Property Rights

      Video


  3. The Last Thing You Want is a Deal to Crumble
    1. Post Text: Owners Title Insurance is often misunderstood despite its tremendous value. As the REALTOR® you are in a position to help homebuyers understand the benefits of title insurance. Watch this video to learn more and give us a call to find out how we can help you.
    2. Facebook/Instagram Post

      The Last Thing You Want is a Deal to Crumble

      Video


  4. Wire Transfer Fraud is on the Rise, Protect Your Customers
    1. Post Text: There were 11,300 victims of mortgage closing scams that lost more than $150 million last year. Hackers are taking advantage of COVID-19. Share this video to help combat mortgage closing scams. We are open and ready to help!
    2. Facebook/Instagram Post

      Video



Blog Posts

  1. What Every REALTOR® Should Know About Owner's Title Insurance
    Download the blog post
    1. ** Pro Tip: Break into 6 different posts, 1 post per sub header

  2. 7 Reasons Why Every Homebuyer Needs Owner's Title Insurance
    Download the blog post
    1. ** Pro Tip: 1 Reason per day for a 7 day campaign