ALTA's Homebuyer Outreach Program (HOP) helps members better explain the benefits of title insurance to real estate agents, lenders and consumers. 

ALTA announces a new HOP Video Library powered by AmTrust Title.

"ALTA's Homebuyer Outreach Program is designed to help our members best communicate the benefits of their business," said Michelle Korsmo, ALTA's chief executive officer. "It's expected that by 2019 video use will account for 80% of all consumer internet traffic. While video creation is sometimes considered an expensive endeavor for businesses, it's not a marketing source our industry can ignore. Hubspot reports that 90% of video users say that video is helpful in the decision process and that when included in email video leads to a more than 200% increase in click-through rates. As our industry works to better explain our benefits to consumers, real estate agents and mortgage lenders, ALTA hopes these videos save our members money and serve as a new resource in their marketing and education efforts. We appreciate AmTrust Title for powering our HOP Video Library."

HOP Video Library



5 Reasons You Need Title Insurance

This is great for real estate and lender education, posting on the consumer page of your website and social media content.

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Protect Your Money From Wire Fraud Schemes

It's important to educate everyone in the real estate community about the wire fraud schemes that exist and how to protect our customers. Share this video on your website or use as a conversation starter with potential customers.

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Title Insurance is Where the Smart Is

Use this video for a first time homebuyer seminar or provide to your lender and real estate agents to help answer the questions they get from their customers about what title insurance is and who it protects. Live in a seller-pay area? Include this video in an email to the seller letting them know what they are paying for.

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Don't Let Your Deal Crumble at Closing

This video is specifically for use with real estate agents. No agent wants the deal to crumble at the closing because of errors or unanswered questions. Encourage your agents to view this video to be a more credible source with their customers.

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SoftPro, based in Raleigh, NC, offers a mature suite of products, designed specifically for the closing and title industry. Our mission is to serve our client base, with best-in-class products and services. Our products are modular so we don't force you to buy anything you don't need. You can always add on as your business grows. Unlike other software companies, we view the sale as the beginning of the relationship rather than the end. North American Title Insurance Company (NATIC) is a seasoned title insurance underwriter, helping title agents to achieve their individual business goals for more than 50 years. Today, the company conducts real estate settlement services in 39 states and the District of Columbia through a network of experienced, independent agents.