With states passing inconsistent laws and no uniform federal law addressing data privacy, there’s a patchwork of rules for companies to comply with. ALTA is dedicated to help its members understand what they need to do to comply, if required, to data privacy laws.

Gramm-Leach-Bliley Act Protects Consumers Privacy Rights

Gramm Leach Bliley set the national standard when it comes to data privacy and security. ALTA's Title Insurance & Settlement Company Best Practices builds on this privacy framework to provide additional guidance.

Data Privacy Principles

State Laws


Data Privacy Articles

Recent 2021 2020 2019

You Must Make Data Privacy Part of Your Company's Cultural DNA. Here's Where to Start
Inc.  |  November 10, 2021

Companies that fail to incorporate data privacy into their company culture face many potential security risks-- including an average of $9.23 million to recover from a single data breach. ALTA has developed data privacy principles, which recommend the development of a single, national standard to help protect consumer private information uniformly and consistently. ALTA also has complied suggested state legislative language regarding data privacy.

California-style Data Privacy Law Gets Bipartisan Support in Florida Legislature
Security Info Watch  |  April 8, 2021

Modeled after a California law that last year became the strongest data privacy law in the country, SB 1734 creates the Florida Privacy Protection Act and requires businesses to tell consumers what information they've collected and how they're going to use it. The bill requires any company that collects and sells consumer information to establish a button on its website to allow consumers to opt out of allowing the company to sell the information it has collected about them.

 Virginia Passes Data Privacy Bill With ALTA-supported GLB Exemption
February 23, 2021

If signed by the governor, Virginia would be the second state to enact major privacy legislation, following the California Consumer Privacy Act.

 ALTA Submits Letters to CFPB on Access to Consumer Financial Data
February 4, 2021

ALTA submitted two letters to the Consumer Financial Protection Bureau (CFPB) to aid in the development of regulations that affect consumer rights to access financial data. The bureau issued an Advanced Notice of Proposed Rulemaking last year to gather comments and information to assist in the development of regulations to implement Section 1033 of the Dodd-Frank Wall Street Reform and Consumer Protection Act. In one letter, ALTA outlined five principles the bureau should consider when evaluating access and use of data. In a second letter, ALTA along with eight other trade groups wrote evolving standards that protect consumers while promoting innovation.

Data Privacy Day: Raise Awareness
January 26, 2021

Data Privacy Day is today. Now is a good time to do something to protect yourself, your customers and your business. According to a Pew Research Center study, 79 percent of U.S. adults report being concerned about the way their data is being used by companies. The National Cyber Security Alliance says respecting consumers’ privacy is a smart strategy for inspiring trust and enhancing reputation and growth in your business.