2018 ALTA Strategic Priorities

ALTA Strategic Priorities Archive

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The American Land Title Association (ALTA) exists to help our members excel in a changing business and regulatory environment. To accomplish our mission, we advocate on behalf of our members and the industry’s interests, provide education and information to its members, offer networking opportunities, and create and promote professional industry standards. In 2018, ALTA will focus on six strategic priorities.

Our Values

  • Promote “Our Values” Program: We Lead – We Deliver – We Protect
  • Assist the utilization of “Our Values” to strengthen company values and culture.
  • Serve as the industry’s cultural compass, highlight the universal core ideals ALTA members embrace, and reflect the professional strength of the title and settlement industry.
  • Promote understanding and complying with the laws and regulations governing the industry, educating and communicating with homeowners about the benefits of our products and services, and encouraging strong, ethical corporate cultures.


Forum for Innovation

  • Serve as the hub for information on innovation in the title insurance and settlement industry.
  • Create an Innovation Marketplace where industry participants can discover innovative solutions and collaborate in a competitive and dynamic environment.


Information Security (Including Wire Transfer Fraud)

  • Educate our members on security threats to their businesses in a cyber and physical environment.
  • Collaborate with coalition partners to raise consumer awareness about information security and wire transfer fraud.
  • Promote best practices for protecting personal funds and information, and seek policy change that will protect consumers.


The Customer Experience (Consumer Focused Customer Experience)

  • Provide tools to help our members maintain a strong connection to the customer and put the industry in the best position to solve problems and bring innovative ideas forward. Through our Homebuyer Outreach Program, promote simple, clear communication directly with homeowners who want and deserve information about title insurance and settlement services.
  • Promote innovative consumer education and better online presence for title and settlement companies.


Talent Focus & Business Basics

  • Increase skills of the current industry workforce and enhance knowledge about the business of title and settlement among prospective employees.
  • Promote this great profession to prospective employees to attract talent and build future leaders for our members and ALTA.


Best Practices

  • Maintain and improve ALTA Title Insurance and Settlement Company Best Practices, the industry standard for compliance management programs and a critical tool for companies seeking consistent compliant service in the real estate transfer process.
  • Promote the ALTA Registry as an industry utility to help confirm the identity of title insurance agents and real estate attorneys.

Within the six strategic priorities, there are two specific lenses that we are applying to our work:

Relationships: Successful outcomes happen when people and organizations collaborate. ALTA is invested in developing relationships with consumers, state land title association partners, regulators and policy makers, related industry partners, consumer advocates, and our own members.

Innovation: Our world is experiencing a time of exponential growth and development. Innovation can help our industry provide better service to home buyers and sellers and better workplaces for our members. Innovation also creates opportunities for disruption in business and threats to the security of business operations. ALTA is a forum to discover innovative ideas and trends in order to help our members ensure that their businesses are protected and that they have the very best opportunity to succeed for the long term.

[eGuide] Access 'The Title Operator's Guide to Implementing ALTA Best Practices' from Qualia.