2017 ALTA Strategic Priorities

ALTA Strategic Priorities Archive

2022 2021 2020 2019 2018 2017 2016

The American Land Title Association (ALTA) exists to advocate on behalf of its members and the industry’s interest, provide education and information to its members, offer networking opportunities, and create and promote professional industry standards. In 2017, ALTA will focus on six strategic priorities to help our members excel in a dynamic business and regulatory environment.

Best Practices:

  • Expand the understanding in the lending community of ALTA Title Insurance and Settlement Company Best Practices as an industry standard for compliance management programs.
  • Promote the ALTA Registry as an industry utility to validate the identity of title insurance agents.


Communicating with Homebuyers:

  • Promote simple, clear communication directly with homebuyers who want and deserve information about title insurance and settlement services.
  • Promote innovative consumer education and better online presence for title and settlement companies.


Core Industry Values:

  • Create a program for ALTA members that reflects the strength of the title and settlement industry through strong professional values. The tenets of the program are centered on understanding and complying with the laws and regulations governing the industry, educating and communicating with homebuyers about the benefits of our products and services, and encouraging strong, ethical corporate cultures.


Information Security:

  • Educate our members on security threats to the information and funds entrusted to their businesses in a cyber and physical environment.
  • Provide collaborative opportunities to engage and educate security professionals in the title and settlement industry.


Talent Focus & Business Basics:

  • Increase skills of the current workforce and enhance knowledge about the business of title and settlement for ALTA members.
  • Promote this great profession to prospective employees to attract talent and build future leaders for our members and ALTA.



  • Manage continued implementation of the 2015 TRID rule and the 2016 TRID revisions with special attention to programs and policies that can ease collaboration and transparency for the consumer, such as uniform recording fees.


Within the six strategic priorities, there are two specific lenses we are applying to our work:


Relationships: Successful outcomes happen when people and organizations collaborate. ALTA is invested in developing relationships with consumers, state land title association partners, regulators and policy makers, related industry partners, consumer advocates, and our own members.


Innovation: Our world is experiencing a time of exponential growth and development. Innovation can help our industry provide better service to home buyers and sellers and better workplaces for our members. Innovation also creates opportunities for disruption in business and threats to the security of business operations. ALTA is a forum to discover innovative ideas and trends in order to help our members ensure that their businesses are protected and that they have the very best opportunity to succeed for the long term.

[eGuide] Access 'The Title Operator's Guide to Implementing ALTA Best Practices' from Qualia.