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First American Portal Provides Users With Order Status Info

October 20, 2011

First American Title Insurance Co. announced the release of the residential real estate version of myFirstAm, a new Web portal designed to provide users with easy access to title order status, as well as to other services involved in completing a real estate transaction.

A primary benefit of the new portal, which can be accessed online at www.myFirstAm.com, is its ability to send notifications to its users via email or text message when key tasks in the closing process are completed. These notifications, along with other integrated features, help streamline residential real estate transactions, which can result in a better buying experience for the consumer.

“The myFirstAm portal is one of several innovative technologies that we’re bringing to market to help ease and simplify the process of doing business with First American Title,” said Dennis Gilmore, chief executive officer of First American Financial Corporation. “It’s an example of our commitment to help streamline the procedures and the communication involved in the real estate transaction process, in turn benefiting both real estate professionals and consumers.”

The myFirstAm suite of tools includes detailed status updates on title insurance and escrow orders; access to useful property information*, including basic property characteristics, sales and tax data, and aerial imagery*; and calculation tools for title insurance and escrow services. It also allows users to electronically place title orders.

“The ability for everyone involved in the transaction to communicate quickly and clearly helps to increase customer satisfaction in our business,” said myFirstAm early adopter Paula Serven, an associate broker with Realty Executives in Arizona and current president of the Scottsdale Area Association of Realtors. “A real estate agent using myFirstAm can easily track their orders’ closing status so they, in turn, can communicate in a timely manner with the appropriate parties.”

The new myFirstAm portal for residential real estate professionals is currently available in Arizona, many areas within Florida, Minnesota, Ohio, and Texas and will deploy nationwide by the end of 2011. A current list of available states, along with an option to subscribe to rollout updates via email, can be found at www.firstam.com/myFirstAm.

* Fees may apply. Not available where prohibited by law. Not available in Texas.



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