Five Tips to Make Your Social Media Life Easier

March 13, 2018

Trying to manage several social media profiles can seem downright overwhelming, especially for someone running a small business. Here are five tips to help you administer the various accounts and make your job and life easier.

  1. Managing Your Social Profiles: There are several social media management systems that allow you to post on multiple social media sites, including Facebook, Twitter and LinkedIn. A few suggestions include Hootsuite and SproutSocial. Tweetdeck is an option that helps you manage multiple Twitter accounts and schedule tweets for posting in the future.
  2. Connect to Your Contacts on Social Media: You can find your contacts’ social media profiles by installing a gmail extension called Rapportive. Hover your mouse over your contact’s email address and Rapportive will show you any social profiles linked to that address.
  3. Stack of Business Cards: You’ve had a success conference and made many new connections. Now, what to do with all the business cards? Install the free app from Cardmunch. You can take a picture of the business card and the app will pull the contact information and add it to your contacts list. You can even have Cardmunch send LinkedIn contact requests at the same time.
  4. Share Content Easier: You can simplify posting of content by using bookmarklets. These are basically shortcuts you can put into your Favorites/Bookmarks. When clicked, they open a new window and load the content you want to share. Hootsuite and have them.
  5. Social-friendly Home: The end goal of your social media presence is to get names and contact information. A website from Wordpress is flexible, social media friendly and free. Plugins that add extra flair include OptinMonster, WPForms, MonsterInsights, Constant Contact and  Flickr Pick a Picture.

If you need social media content, check out ALTA’s HOP Program. You’ll find various images and blog posts that you can use as content. There are various videos that have been created to help members in their marketing and education efforts that can be used on social media.

Contact ALTA at 202-296-3671 or