Reach Realtors, Consumers With Customized Education Material
May 9, 2017
Title and settlement agents face an avalanche of new competition, new regulations and increasing technology threats. To stay ahead of industry trends, they need to be equipped and ready to educate homebuyers and others about the importance of owner's title insurance.
Make sure you're taking advantage of ALTA's Homebuyer Outreach Program (HOP) to effectively reach consumers and others involved in the real estate transaction.
The core messaging of all the material in HOP focuses on consumers, the benefits they receive from purchasing an owner’s title insurance and making better decisions about protecting their property. Because homebuyers already have enough to think about when buying a house, it’s important to avoid overloading them with too much information. That’s why the messaging shifts from focusing on all the steps it takes to produce a policy to highlighting what a homebuyer gets when purchasing an owner’s policy.
As part of HOP, ALTA created the Homebuyer Guide, which includes more than 60 free resources for members to use to easily communicate the benefit of owner’s title insurance to homeowners, real estate agents, lenders and others. Included are blog content, sample social media content, marketing one-pagers, rack cards, print advertisements, rich-media ads and Power Point presentations. ALTA members have access to all of the material.
In addition, ALTA members can take advantage of an exclusive member benefit to customize, download and print marketing material at ALTAprints.com.
What’s available to print:
- Advertisements: These multi-purpose, customizable advertisements can be used as flyers in coffee shops, handouts at first-time homebuyer seminars and ads for your real estate clients.
- Marketing Flyers: Use these one-pagers as handouts at a housing conference or you can add them to your new Homebuyer Outreach Program consumer introduction packet.
- Rack Cards: ALTA’s rack cards are full of information about the benefits of title insurance in a handy, two-sided, half-sheet rack card. They are the perfect item for any real estate function.
- Posters: These advertisements are customizable to print and ship to your next housing seminar, staff training, legislator/regulator meeting or open house.
- Training Material: These worksheets help walk through the benefits of title insurance, identify the jargon used by others in the real estate transaction and introduce more effective language to explain owner’s title insurance. The training materials are available in dry-erase format for an evergreen and interactive education experience.
- Door Hangers: These work great for use with real estate agents and to help grow your For Sale By Owner (FSBO) market.
To customize, print or download material, go to ALTAprints.com.
Contact ALTA at 202-296-3671 or communications@alta.org.