Social Media Pro-Tip: Conduct a Yearly Social Audit

April 6, 2017

Are you devoting too much time and too many resources to Facebook? Are you engaging enough with your Twitter followers? Are your LinkedIn connections providing enough new leads? These are all questions that you should include in a yearly social audit. Review all of your social media channels yearly to determine which are communicating your message most effectively and which social channels are generating the most engagement from your audience. Don’t be afraid to cut off your Twitter account or start a new conversation with your Facebook audience. With limited time and resources, it’s important to ensure your efforts go to the most engaged and influential audience.

If you need help developing a social media audit, or have any questions, please email us at social@alta.org.


Contact ALTA at 202-296-3671 or communications@alta.org.

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