Social Media Pro-Tip: Conduct a Yearly Social Audit

April 6, 2017

Are you devoting too much time and too many resources to Facebook? Are you engaging enough with your Twitter followers? Are your LinkedIn connections providing enough new leads? These are all questions that you should include in a yearly social audit. Review all of your social media channels yearly to determine which are communicating your message most effectively and which social channels are generating the most engagement from your audience. Don’t be afraid to cut off your Twitter account or start a new conversation with your Facebook audience. With limited time and resources, it’s important to ensure your efforts go to the most engaged and influential audience.

If you need help developing a social media audit, or have any questions, please email us at

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SoftPro, based in Raleigh, NC, offers a mature suite of products, designed specifically for the closing and title industry. Our mission is to serve our client base, with best-in-class products and services. Our products are modular so we don't force you to buy anything you don't need. You can always add on as your business grows. Unlike other software companies, we view the sale as the beginning of the relationship rather than the end. North American Title Insurance Company (NATIC) is a seasoned title insurance underwriter, helping title agents to achieve their individual business goals for more than 50 years. Today, the company conducts real estate settlement services in 39 states and the District of Columbia through a network of experienced, independent agents.