Create Self-Sustaining Growth That Can Weather Any Disaster

July 23, 2008

Sign up for the fourth offering in ALTA's Summer Sales Series entitled

The Alpha Factor
The Secret to Creating Self-Sustaining Growth
and Greater Customer Loyalty Even in Bad Economic Times


This 1½ hour telephone seminar will help your company become more profitable, more in control of its competitors, and more capable of generating sustainable growth. You will learn how to:

  • How to take control of your product category without discounting, no matter how large or small you are, while creating more customer loyalty.
  • Six rules to follow that will make others follow your lead, giving you control over your and their future.
  • Why price is never the real issue and how you can make sure that it doesn't become one.
  • How you can change customer expectations without necessarily investing in new product innovation, but changing the ground rules in your category to your favor.
  • The real key to understanding the customer's buying decision process.
  • The two things you should always focus on that will all but guarantee success (and they are not what you expect!).


Date and Time of the Event:

Wednesday July 30, 2008

11:00 AM - 12:30 PM

US Eastern time
10:00 AM - 11:30 AM US Central time
9:00 AM - 10:30 AM US Mountain time
8:00 AM - 9:30 AM US Pacific time


  • Live event-per registered site: $195
  • Live event plus audio-CD or Online Multimedia Recording: $295
  • Audio-CD or Online Multimedia Recording only (no live event): $195

Register Now!

Questions? Contact Kevin Russell, krussell@alta.org or 800-787-2582