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March 14, 2002

FirstAm Buys Virtual Office Technology, Plans Transaction Management Platform


Inman News Features

The First American Corp. (NYSE: FAF) announced it has acquired Prudential California Realty?s WebTop virtual real estate office technology.

The WebTop technology aims to help real estate brokers streamline and manage their business using the Internet. The software includes built-in client relationship management and Web site management software, automated listing alerts, an interactive online calendar and an integrated MLS.

First American plans to combine WebTop with its other real estate transaction technologies, CloseYourDeal.com, TheVendorManager and FastWeb, to produce a real estate transaction management platform.

"The acquisition of the WebTop technology is an integral part of our strategy to drive efficiency and profitability in the real estate marketplace. We now have all the pieces we need to provide brokers and their agents with a truly definitive platform," said First American President Parker S. Kennedy.

Copyright: Inman News Service


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SoftPro, based in Raleigh, NC, offers a mature suite of products, designed specifically for the closing and title industry. Our mission is to serve our client base, with best-in-class products and services. Our products are modular so we don't force you to buy anything you don't need. You can always add on as your business grows. Unlike other software companies, we view the sale as the beginning of the relationship rather than the end. North American Title Insurance Company (NATIC) is a seasoned title insurance underwriter, helping title agents to achieve their individual business goals for more than 50 years. Today, the company conducts real estate settlement services in 39 states and the District of Columbia through a network of experienced, independent agents.