Featured Resources
Website
Consumer Marketing Resources
Help consumers make informed homebuying decisions with ready-to-use marketing and educational resources. Explore customizable flyers, videos, social media content, presentations and multilingual materials that explain the value of title insurance, raise awareness about fraud, and build confidence throughout the homebuying process.
Website
Marketing to REALTORS® & Lenders
Help REALTORS®, lenders and referral partners explain the value of title insurance with ready-to-use marketing, educational and presentation resources. Explore customizable flyers, presentations, videos and social media content designed to build stronger relationships and support conversations throughout the real estate transaction.
Website
Marketing in Multiple Languages
Help more homebuyers understand title insurance by communicating in the language they're most comfortable with. Access customizable multilingual flyers, rack cards, blogs and marketing materials that help educate consumers, raise fraud awareness and build trust in diverse communities.
Resources & Tools
Customizable Marketing Materials
Customize professionally designed marketing materials with your company branding. ALTAprints helps members promote their business and educate consumers using ready-to-use flyers, advertisements, rack cards, posters and other customizable resources.
Communication Templates
Ready-to-use letters, talking points and communication templates that help explain the value of title insurance to homebuyers, REALTORS®, lenders and other audiences with clear, consistent messaging.
Digital Marketing Resources
Access ready-to-use blogs, social media graphics, videos and digital content to promote your business, educate consumers and referral partners, and strengthen your online presence.
Presentation Resources
Access customizable presentations that help educate homebuyers, train staff, strengthen referral partner relationships and explain the value of title insurance, wire fraud prevention and other key industry topics.
News & Insights
ALTA Releases New Resources to Help Members Discuss 49 Endorsements and Fraud Protection
As awareness of seller impersonation fraud and deed theft continues to grow, ALTA has released two new resources designed to help members educate employees and consumers about the benefits of the ALTA 49 and 49.1 Endorsements. The resources may be branded and customized for use by ALTA members. Read on.
Your Consumer Marketing Makeover—Now Available Anytime
Access the Workshop Today
Marketing moves fast, and now your training can keep up! ALTA’s Consumer Marketing Workshop, powered by HOP, is officially on-demand so you can sharpen your strategy anytime it fits your schedule.
Marketing Resources for Title Agents
ALTA provides exclusive resources—including PowerPoints, professionally designed infographics, flyers, print and digital ads, and blog posts to help members market their business and explain title insurance and the closing process. There are also real estate agent and lender-targeted pieces so title companies can strengthen their referral pipeline. In addition, ALTA’s most popular consumer marketing materials have been translated into multiple languages.
Resources to Help Market Your Title Business
Looking to expand your reach and strengthen relationships across the real estate industry? ALTA’s Consumer Marketing Workshop is designed to help title professionals connect more effectively with real estate agents, lenders, buyers and sellers. Register for the on-demand workshop to learn how to craft compelling messages that highlight the benefits of title insurance, build trusted partnerships and drive referrals. The training also discusses all the resources available through the Homeowner Outreach Program (HOP) that can be branded with company-specific information. Attendees of the online training get listed on ALTA’s website as an official HOP leader, access to HOP leader-only materials and a 10% discount on ALTA major meetings.
Multilingual Marketing Materials Available to ALTA Members
No matter what language a homebuyer speaks, information is key to a real estate transaction. To help you better communicate with all of your customers, ALTA’s most popular consumer marketing materials have been translated into multiple languages. Exclusively available to ALTA members, the files can be branded with a member's company logo and downloaded to print or shared digitally.
Title Industry Remembers Wayne Stanley, Founder and CEO of Bowe Digital
The title industry is mourning the loss of Wayne Stanley, founder and CEO of Bowe Digital, who passed away unexpectedly, leaving behind a legacy of innovation, generosity and deep connection across the title insurance community. Visitation will be held 3-7 p.m. EST, Friday, May 9, at Shirley & Stout Funeral Home & Crematory, 1315 W. Lincoln Rd., Kokomo, IN 46902. A funeral service celebrating Stanley’s life will begin at 11 a.m., Saturday, May 10, at the funeral home.
Meet the Heroes Protecting Homeownership (Spoiler: It’s You!)
Cue the heroic music. When buyers and sellers close on their homes without a hitch, they rarely see the title insurance pros behind the scenes saving the day.
Who Won This Year’s Title Webbies?
ALTA announced the winners of the 2024 Title Webbies, an awards program recognizing member companies that have launched the best industry consumer-facing website, social media marketing campaign or other online presence within the past year. Nominees were judged on mobile friendliness, user experience, social media integration, image/video use and content quality. Read on to see who won.