North American Title Launches Spanish Language Website
March 14, 2017
North American Title Co. (NATC) has launched a new Spanish language website to be a resource for Spanish speakers who are navigating the homebuying process. The website focuses on content explaining how title insurance protects a homebuyer. It includes three new Spanish language videos as well as several informational brochures to download.
"Like many companies, North American Title is very cognizant of the evolving demographics of U.S. homebuyers," said Tom Fischer, president of North American Title Group LLC, NATC's parent company. "While we have spent a good deal of time and effort focusing on millennials, they are only a part of the evolving marketplace. Another notable demographic change is the growing impact of Spanish-speaking homebuyers. The launch of this Spanish-language website is our first step to better serve this community."
Otto Suarez, national marketing director for North American Title Group, added, "We are very excited to introduce some Latin flair to our online presence. We know Hispanics are very committed to pursuing homeownership as part of the American Dream. This website will assist them in better understanding title insurance and will eventually contain additional content about the homebuying and selling process."
At a time when overall U.S. homeownership rates have dropped to the lowest levels in nearly 50 years, Hispanics increased their homeownership rate for the past two years. According to the National Association of Hispanic Real Estate Professionals (NAHREP), Hispanics were the only ethnic demographic that showed an improvement, to 45.6 percent in 2015 and to 46.0 percent in 2016. NAHREP attributed the increase to Hispanics' "high workforce participation and the fervent desire to own a home."
Suarez noted NATC's Spanish videos are also located on the company's YouTube channel. They include "Understanding Title Insurance," "Protect Your Homeownership" and "Advantages of an Owner's Title Policy."
"Our goal is to make the homebuying process a bit easier for those in the marketplace who only speak Spanish, or those who speak and understand English but prefer to research more complex topics in their native Spanish," Suarez said. "We also hope they will consider using North American Title to handle their closing or settlement."
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