The American Land Title Association (ALTA) created the Homebuyer Outreach Program (HOP) to help ALTA members easily communicate the benefits of owner’s title insurance with homebuyers, Realtors® and others. Use our more than 60 convenient resources below whenever you are communicating with homebuyers, Realtors®, and your other real estate clients about the benefits of owner’s title insurance.

For assistance with the Homebuyer Outreach Program (HOP), or to request a training in your state/at your company, please contact ALTA at 202-296-3671 or communications@alta.org.


Downloads are only available to ALTA Members. If you are a member   Please Log In



Feel free to share this video with your staff and homebuyers today!

Beginner’s Homebuyer Guide Overview

This overview is designed to give ALTA’s members a glimpse of the more than 60 marketing resources available for direct-to-consumer communication in your own area.

Communication Templates

Use these easy-to-use and professionally-designed templates for all your homebuyer communications and presentations.

  • Learn to Best Explain Our Industry [PDF]
  • Letterhead Template [Word Document]
  • PowerPoint Template[PowerPoint]
  • Cover Page Template [Word Document]
  • FAQs of Title Insurance Worksheet (Blank) [PDF]
  • FAQs of Title Insurance Worksheet (Answers) [PDF]

ALTAprints.com Customize & Print

The HOP Print Shop allows ALTA members to easily customize more than 60 HOP resources, download modified digital files for free or order discounted print products for use in their local market. Simply use your ALTA ID and password to login to www.ALTAprints.com and get started today.

Homeclosing101.org

Link to this website on your own company website to educate consumers about the benefits of owner’s title insurance and what to expect during the closing/settlement process.

Digital Marketing Resources

For all of your Online Consumer Advertising Needs.

Use these Digital media advertisements, social media content, blog posts, social media dictionaries and more with homebuyers and your real estate clients via web, email or on social media.

Digital Media Advertisements

Right click and choose "Save As" to download. The zip file contains an HTML document with Flash embed code and an animated GIF for browsers without Flash support or to use on its own. Also included is a static JPG.

160 px x 600 px Skyscraper Ad

  • You Sweat the Small Stuff [Zip File]
  • We Are ALTA Manifesto [Zip File]

300 px x 250 px Medium Rectangle Ad

  • Your Life Will Change [Blueprint] [Zip File]
  • Whatever You Call Home [Zip File]
  • You Sweat the Small Stuff [Zip File]
  • Property Rights Force Field [Zip File]
  • Generations Protection [Zip File]
  • We Are ALTA Manifesto [Zip File]

728 px x 90 px Banner Ad

  • Property Rights Force Field [Zip File]
  • Generations Protection [Zip File]

Social Media Sample Content

  • Facebook Ad Image [PDF]
  • LinkedIn Ad Image [PDF]
  • Twitter Ad Image [PDF]
  • Instagram Ad Image [PDF]
  • Sample Social Media Content [PDF]
  • Sample Social Media Content with Images [PDF]
  • Social Media Dictionary [PDF]

Blog Posts

  • 7 Reasons Why Every Homebuyer Needs Owner's Title Insurance [Word Document]
  • Closing Time: 6 Steps Every Homebuyer Should Expect [Word Document]
  • The FAQs of Title Insurance For Homebuyers [Word Document]
  • How Title Insurance Protects All Homebuyers [Word Document]
  • What Every REALTOR® Should Know About Owner's Title Insurance [Word Document]
  • Why 20% of Homebuyers May Not Sleep Tonight [Word Document]

Homebuyer Email and Letter Templates

Educate early and often! Use these customizable letter and email templates to build relationships and deeper confidence with prospective and current homebuyers.

Homebuyer Letter Word Doc

Presentation Resources

Customize Today!

Use these customizable PowerPoint presentations in the marketing and sales process with homebuyers. Check out the "notes" section of each PowerPoint for tons of education tips, content and more.

  • Homebuyer Checklist PowerPoint [PowerPoint]
  • Why Every Homebuyer Needs Title Insurance PowerPoint [PowerPoint]
  • Homebuyer Outreach Program Overview (for staff/industry training) [PowerPoint]

Print Marketing Resources

Use these printer-ready advertisements, rack cards and one-page marketing pieces to communicate directly with homebuyers and real estate clients.

Print Advertisements

Business to Business

  • You Sweat the Small Stuff [PDF]
  • We Are ALTA Manifesto [PDF]

Homebuyer Focus

  • Your Life Will Change [Blueprint] [PDF]
  • Whatever You Call Home [PDF]
  • Property Rights Force Field [PDF]
  • Generations Protection [PDF]

Rack Cards

  • You Sweat the Small Stuff [PDF]
  • The FAQs of Title Insurance For Homebuyers [PDF]
  • 10 Steps to Buy Your Home with Confidence [PDF]

Marketing One Pagers

  • 7 Reasons Why Every Homebuyer Needs Owner's Title Insurance [PDF]
  • For Homebuyers: A Guide to Title Insurance [PDF]
  • The FAQs of Title Insurance For Homebuyers [PDF]
  • Tips for "Talking Title" with Homebuyers [PDF]
  • What Every REALTOR® Should Know About Owner's Title Insurance [PDF]

Spanish Language Suite

These five translated HOP pieces are among the most popular in the Homebuyer Guide.

  • 7 Reasons Why Every Homebuyer Needs Owner's Title Insurance (Spanish) [PDF]
  • What Every REALTOR® Should Know About Owner's Title Insurance (Spanish) [PDF]
  • Property Rights Force Field (Spanish) [PDF]
  • Your Life Will Change [Blueprint] (Spanish) [PDF]
  • 10 Steps to Buy Your Home with Confidence (Spanish) [PDF]

Learn to Edit

All the Homebuyer Guide Resources are an exclusive ALTA member benefit. ALTA member companies have full permission to replace the ALTA logo and insert their own company logo on any of these documents. Use our resources in this section to learn how.

  • PDF Documents [PDF]
  • PowerPoint Presentation [PDF]
  • Facebook Ads [PDF]
  • Google Alerts [PDF]

FREE Realtor Education Resources

Use these printer-ready rack cards, one-page marketing pieces and customizable PowerPoint presentations to train your Realtor clients on the benefits of an owner’s title insurance policy.

  • Homebuyer Checklist PowerPoint [PowerPoint]
  • 10 Steps to Buy Your Home with Confidence [Rack Card PDF]
  • What Every REALTOR® Should Know About Owner's Title Insurance [Marketing One Pager PDF]
  • 7 Reasons Why Every Homebuyer Needs Owner's Title Insurance [Marketing One Pager PDF]