ALTA created the Education e-Kit to help members educate consumers, real estate agents, lenders, the media and others about the value of title insurance. The e-Kit includes information in a variety of formats that can be easily downloaded and used by members. You must be logged in as a member to access the e-Kit materials.
ALTA has created a presentation to help educate homebuyers about the importance of title insurance and the closing process. Members have access to a recording of the presentation, a copy of the Power Point and a Word document of the script. Members are encouraged to modify the script and record their own video.
Use these videos or make your own to explain the closing process and the importance of title insurance.
Educational Articles and Blog Content
These articles cover a variety of title insurance topics, which you can send to your local newspaper. You can use them as they are (just add your name and bio information) or revise them to give them a personal touch by including information pertinent to your local area. You can also use the material for your website or content for a blog.
Social Media Content
Social media is a powerful tool to reach a wider group of people and provide education about title insurance. Below is content members can use on Facebook and Twitter, as well as a social media dictionary to help you get up to speed with unfamiliar terms.
ALTA has designed several brochures to help educate consumers about land title insurance. Members can download any of the brochures and print them or purchase printed brochures from ALTA’s Store.
Letter to Homeowner
ALTA members can send this simple and short letter to homebuyers informing them of the benefits they receive from working with a title professional and purchasing an Owner’s Title Insurance Policy. We encourage members to modify the text and use it with your company letterhead. The text can also be used in email format if you communicate with consumers electronically.
ALTA members can link to ALTA’s consumer website, Home Closing 101, to generate new business and to educate homebuyers. It is designed to provide the essential information that explains title insurance to consumers in preparation for closing day.
Steps in a Home Purchase and a Refinance
There are many detailed steps involved in the purchase and closing of a property and the refinance of a mortgage. Use these documents to highlight everything you do for your customers. Due to market differences, the documents may not include all steps required in your area or include additional steps that are not needed.