Qualia Launches New Platform to Enable ‘Connected Transaction’

March 16, 2023

Qualia announced the launch of a new solution that combines title and escrow production and vendor management while also connecting clients and homebuyers.

Qualia Atlas is a new addition to the company’s cloud-based title escrow, and closing solution built with newly developed advanced configurability and automations to manage the unique complexity of national enterprise operations.

By providing enterprise-critical functionality and a standardized integration layer, Atlas enables the "connected transaction." This technology can streamline real estate closings from end-to-end for all parties involved in the transaction.

“We originally launched Qualia almost 10 years ago with the belief that a modern technology infrastructure could fundamentally transform homebuying into a simple, secure and enjoyable experience for everyone involved,” said Nate Baker, Qualia’s co-founder and CEO. “Atlas is the culmination of several years of development to provide a unified closing platform for enterprise title companies.”

Atlas includes newly released functionality and services including:

  • Data access via an enhanced API for integration with internal systems such as CRM, analytics and accounting tools.
  • Order opening automations to assist teams with high transaction volumes.
  • Privacy and permissioning controls for multi-branch or agency operations.
  • Sophisticated tasking capabilities to support centralized operations functions.
  • A suite of anti-fraud tools.

In addition, Atlas provides companies with a standardized integration layer that can be managed across all transaction parties, eliminating the need for rigid custom-built integrations. Qualia said this integration layer enables title companies to efficiently partner with their lenders, real estate agents, vendors, consumers and underwriters. These integrations automate title and escrow companies’ workflows and the dependent workflows for their transaction partners.

Contact ALTA at 202-296-3671 or [email protected].