Qualia Releases New Digital Closing Automations

July 15, 2021

Qualia recently released new automation features to help title and escrow companies improve efficiency and expand delivery of digital closings.

“The current record housing market has certainly heightened expectations for what the homebuying experience should be,” said Brian Thome, vice president of customer success for Qualia. “In our Homebuyer Sentiment Index from earlier this year, 53% of recent homebuyers reported they selected their real estate agent due to a differentiated level of service around the closing. With these new Connect features we’ve made it even easier for lenders, real estate agents, and title & escrow businesses to deliver the experience their clients are demanding.”

The new Qualia Connect capabilities provide ways for title and escrow businesses to create custom automations for many common partner and client interactions. Businesses can configure more triggers to automatically send custom tailored communications to clients based on activity in the file.

The new feature also allows advanced quoting and ordering. Companies can increase capacity to accept new business through auto-accept and bulk-order features. There’s also expanded security. Connect’s new default two-factor authentication helps protect against the growing threat of cyberattacks and wire fraud.

“The key to title is communication with all parties, and Connect makes that so simple for us,” said Wendy Jeffery, senior director of title and escrow for Homie Title.

Contact ALTA at 202-296-3671 or [email protected].