Fathom Holdings Acquires Technology Platform LiveBy
April 28, 2021
Fathom Holdings Inc. completed its $9 million acquisition of hyperlocal data and technology platform LiveBy.
LiveBy's technology pairs local data with its geospatial boundaries to create insights that help boost website engagement, inform and attract consumers, and nurture agent leads. Fathom intends to fully integrate LiveBy into Fathom's proprietary intelliAgent software suite.
Fathom entered the title space in 2020 with the acquisition of North Carolina-based Verus Title Inc. Fathom is a holding company that primarily operates through its wholly owned subsidiary, Fathom Realty LLC, a national, cloud-based residential real estate brokerage. Verus Title is a technology-based provider of title insurance services. The company currently operates in 19 states, utilizing a virtual model with minimal offices. The company underwrites with WFG, Fidelity and Stewart.
"The addition of LiveBy will provide recurring SaaS revenues and represents another step in adding to our robust real estate services technology platform to give agents yet another competitive advantage," said Josh Harley, Fathom's Chairman and CEO. "LiveBy's technology builds credibility for real estate agents in their respective geographic areas by showcasing their local expertise and helping consumers discover the best locations in which to live.
"This transaction demonstrates our mission of changing the face of residential real estate through best-in-class, proprietary technology. We believe it will allow us to further grow our agent base and help agents close more sales, while we continue to build a national real estate portal and strive for a quicker path to profitability. Coupled with the new products and services we recently acquired, LiveBy should significantly help real estate agents compete in a growing and crowded market," Harley added.
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