Arizona-based Long Companies Names New CEO

January 14, 2021

Arizona-based Long Companies, which is a subsidiary of HomeServices of America, announced the appointment of Reneé Gonzales as chief executive officer.

Gonzales replaced Rosey Koberlein, who moved to a new role of chairperson after serving as president and CEO of Long Companies since 2004.

Gonzales moves up from executive vice president of Core Services, president of Long Title Agency and managing director of Long Mortgage Co. She will continue in these roles as part of her CEO position. Gonzales will head-up and work closely with the company’s executive leadership team, including Laura Mance, president of the company’s brokerage arm.

Gonzales joined Long Companies in 2002 to oversee its mortgage operations. She led the 2004 start-up of Long Mortgage Co. and served as president of the new division before moving, in 2009, into her current role of executive vice president within Long Companies. Under Gonzales’ leadership, Long Mortgage Co.; its parent company, Prosperity Home Mortgage; and Long Title Agency have grown to be among the leaders of their industries in Pima County.

“Reneé has the natural ability to see all the issues and opportunities of an organization and can lead the organization to be bigger and better than the sum of its individual parts,” Koberlein said. “She’s thoughtful, compassionate, innovative and driven.”

Gonzales says her planning is centered on “the next five years, growing the company, continuing to lead in an environment of constant change, promoting the community and providing top real-estate services to every client throughout Arizona.”

“Rosey is a great leader,” said Gino Blefari, CEO of HomeServices of America. “She has won the hearts and earned the respect of hundreds of agents, sales managers, employees, customers and co-workers as she guided Long Realty to its position as one of the largest and most successful real estate companies in the country. Reneé brings extensive experience, a fresh perspective and exceptional leadership qualities and under her leadership, I am confident that Long Realty is well-positioned for even greater success.”

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