RecordsOnline Bolsters Sales Team

February 18, 2020

RecordsOnline, a Texas-based SaaS platform, recently hired Mark Holley as executive sales director. In this role, he is responsible for the coordination, management and direction of sales operations for all RecordsOnline product groups.

Holley has over 20 years of software and technical experience in the title industry. He has held regional and national management positions for a title software company and a national underwriter. In those roles, he built and mentored sales teams, instilling in them the importance of addressing operational efficiencies. His clients enjoyed streamlined workflow and reduced operating expenses.

“Title research has been done the same way for 50 years,” Holley said. “As online platforms have evolved, most just try to modify existing processes, basically reworking aging technologies. By contrast, RecordsOnline has created an entirely new tool with more robust features and a user-friendly interface. I look for innovative companies that have the desire and ability to change an industry. That’s what RecordsOnline does: it’s a game-changer.”

Celia Flowers, owner of RecordsOnline, added, “We have known Mark professionally for several years now, and we have worked on many projects together. He immediately understood the power of RecordsOnline: that it can make a relative newcomer as productive as a 30-year veteran. And his intense focus on listening to the client first and then crafting a solution to fit their needs is congruent with our philosophy. It was an easy decision to bring him on board.”

Contact ALTA at 202-296-3671 or