ServiceLink Names EVP of Enterprise Strategy

December 4, 2012

ServiceLink, an end-to-end origination, servicing and default solutions provider for the top mortgage lenders and servicers, announced that Kevin Coop has joined as executive vice president of Enterprise Strategy.

In his role, Coop coordinates overall business development for ServiceLink’s originations and default sales teams, marketing group and product development strategy team. He also manages the continued development and execution of the enterprise growth strategy for ServiceLink’s top accounts, while growing the emerging market segment and strategy. Additionally, Coop oversees the strategic marketing vision, including profit center messaging and the integration of all solutions and branding, and will be working closely on inorganic strategic growth opportunities.

Coop has more than two decades of operational and sales experience, and has produced growth across the financial services, real estate, mortgage, health care and predictive data analytic industries. Most recently, Coop served as president and CEO of Interthinx, where he was responsible for the entire general operational management and sales and the identification of strategy, acquisitions and integrations. Prior to Interthinx, Coop was president and CEO at Sysdome, a provider of fraud-management technology, where he coordinated the merger with AppIntelligence.

“We are excited to have Kevin join our leadership team and assist us with our continued growth. Kevin’s background and experience are the perfect fit for this new role,” said Chris Azur, president, ServiceLink. “At ServiceLink, our culture is a key ingredient to the success of our Leadership Team, and Kevin has demonstrated that his work ethic and culture will be a perfect match within our organization.”

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