Digital Map Products Partners with DataQuick to Deliver Aerial Mapping Tool for Title Companies

February 18, 2005

COSTA MESA, Calif. -- Digital Map Products (DMP), a developer of high-performance Internet-hosted mapping applications, has teamed with DataQuick(R) Information Systems to provide a new aerial mapping tool designed exclusively for title companies that provide marketing services to the real estate and mortgage industries. DataQuick, a subsidiary of MacDonald Dettwiler and a premier provider of real estate information solutions, has incorporated DMP's powerful CityGIS5 mapping platform to develop and deliver an extension to its popular PropertyPro(R) CD product.

The new service, named SkyFarm(TM), gives DataQuick's title customers significant productivity gains in delivering marketing ("farming") services to their real estate and mortgage customers. SkyFarm enables title company customer service professionals the ability to use aerial images and maps to select target properties and identify ownership information. It is a perfect complement to DataQuick's PropertyPro CD product, which then takes the list of selected properties and incorporates them into an accurate and appropriate farm.

SkyFarm was developed using the core technology of DMP's CityGIS5 software solution which provides an easy-to-use application that merges multiple layers of data including aerial imagery, maps, parcel boundaries, and property record data. Customized for DataQuick, DMP's CityGIS5 was branded as SkyFarm to provide clear, aerial images overlaid with interactive parcel map boundaries. SkyFarm enables title companies to save hours of valuable time processing requests from Realtors who need real estate data for farming or research purposes.

"We expect aerial mapping tools to become an industry standard within the real estate community in the near future," said Tiffany Gamache, director of DataQuick's Title Services Division. "DMP delivers a state-of-the-art technology platform that allowed us to enter the market quickly with a stable and proven product base and provided us with the ability to add our brand. DataQuick's customers gain a leading edge over their competitors by using SkyFarm."

By integrating aerial images and spatial functionality using DMP's Web-hosted technology, DataQuick customers can instantly identify parcels in six Southern California counties using an address, owner name, parcel number, or street intersection. Using the SkyFarm map, title company staff can deliver farms to residential real estate agents that are more accurate and more relevant than with any previous tabular data-only tools.

Source: Digital Map Products

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