Self-Service Loan Pre-Approval

June 13, 2002

Ignite Aims To Put Consumers 'In Charge' Of Mortgage Loan Application Experience

Inman News Features

Ignite Sales Inc. today announced a product developed for mortgage lenders that allows consumers to pre-qualify themselves for new or refinanced mortgages and aims to provide lenders with higher level of pre-qualified applicants.

Consumers who use the application on the lender's Web site can visually learn the tax benefits, monthly payment information, estimated closing costs of mortgage loans and perform "what-if" scenarios to select the best financing option for their personal financial situation. Behind the scenes, the technology matches each consumer's situation with the lender's appropriate financing options and presents a call to action.

"Ongoing efforts by financial services providers to sell more and more are wearing customers down and eroding trust. What is needed is a way to put customers back in charge of the experience by helping them to discover ways to meet their own financial goals," said Tom Richards, research director of CRM for Meridien Research. "Self-service, self-qualifying technologies, such as those provided by Ignite Sales, can help restore confidence while keeping the lid on sales costs."

Ignite Sales is an online service provider that aims to enable financial institutions to generate and respond to qualified leads while building customer loyalty and retention by using interactive and personalized cross- selling methods

Copyright: Inman News Service

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