eNeighborhood Celebrates Buy-Back

April 26, 2002

Company To Give Away Software In 'We're Free' Promotion

Inman News Features

ENeighborhoods has announced that it plans to give away 1,000 copies of its Realtor software in a promotion entitled "We're FREE and We're FREE!"

The promotion celebrates the company's buy-back by its original founders after a short-lived ownership by Homestore. The offer is limited to the first 1,000 visitors who sign up on the site.

For current eNeighborhoods customers, the company has released its Dave Beson letters that are part of the product's auto-prospecting component, allowing Realtors to select a series of letters as part of a customized e-marketing campaign to prospects and clients that includes bi-monthly e-newsletters.

"When you build a successful brand, you become loyal to your customers," said eNeighborhoods CEO, Stu Siegel. "Some of the brokers and agents who use eNeighborhoods are like family to us and we want to make sure they are treated right. We didn't build a brand to cash out and have them thrown to the wolves."

ENeighborhoods provides real estate associates access to detailed information about any neighborhood in the country, including facts about schools, home values, crime rates and other demographics.

Copyright: Inman News Service

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