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September/October 2003 • Volume 82, Number 5

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Cover Story

What Consumers Think About Title Insurance
by Sandra Bell

As part of ALTA® 's public awareness campaign designed to educate various audiences about the value of title insurance, a series of focus groups and telephone interviews was done with consumers who had recently purchased or refinanced a home. The research findings were critical in determining not only what consumers know and don't know about the title process, but also what messages will most resonate with them as we move forward with various ways to reach consumers with our messages.


Running Your Business
The Ins and Outs of Signing Services
by James L. Gosdin

As title companies look for ways to speed service and save money, the use of signing services will increase. What are they, and how can they help your business? This article will answer all your questions.

Technology Corner:
The Latest in Financial Management and Human Resources Technology
by Alison Kasper Gareffa

Learn how web-based applications in financial management and human resources can significantly improve your company's productivity and free up staff to devote time to customers.



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