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Annual Convention


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Annual Convention


Opening General Session

Take Control of Explaining Your Value

ALTA president Rob Chapman and CEO Michelle Korsmo will share results from ALTA’s year-long research project aimed at helping the title industry better communicate the value of the industry. With homebuyers wanting more information about the real estate process and associated costs, it’s critical for companies to take control of their messaging to ensure that consumers, lenders, realtors, lawmakers and regulators fully understand their product. Be sure to attend this fascinating general session as ALTA unveils the best ways to communicate with various audiences based on research from focus groups and online surveys around the country.

Sponsored By


Rob Chapman
ALTA President


Michelle Korsmo
ALTA CEO



This Isn’t Your Father’s Housing and Mortgage Market

A sluggish first half of the year resulted in the Mortgage Bankers Association to cut its 2014 loan origination forecast to $1.05 trillion. While economic growth is slowing compared to 2013, the housing market suffers from a lack of supply and demand. Is this the market your company can expect for the next few years? Doug Duncan will provide insight into what he’s seeing on the housing front and will share his thoughts on what to expect in terms of volume over the next year so you can properly prepare and adjust staffing.


Keynote Speaker
Doug Duncan
Fannie Mae Chief Economist




Friday General Session

Own Your Future and Learn about Untapped Growth Opportunities

As a specialist in corporate positioning and media relations, Ken Schmidt was asked to work with Harley-Davidson to help restore the company’s image and create demand for its motorcycles. Within a few short years, Harley-Davidson became one of the most visible and frequently reported-on companies in the world, while sales of its motorcycles rocketed upward. Don’t miss this general session to learn how Schmidt helped fuel one of the most celebrated turnarounds in corporate history. Schmidt will share how you can change the culture of your company to stand out, create demand in your local markets, fuel client referrals and take advantage of the look-alike/act-alike competitive environment.

Sponsored By

Keynote Speaker
Ken Schmidt
Former Director of Communications Harley-Davidson


How the New Closing Disclosure Will Affect the Way You Do Business

The road to compliance takes a new turn in August 2015. Join us for this informative session to understand the changing needs of your lender and realtor clients. Our panel of experts will address and identify key industry roadblocks before implementation of the new Consumer Financial Protection Bureau’s Closing Disclosure form including: complete timeframe, form preparation, form delivery and post-closing activity. Ensure your company is on the right path for success and growth by understanding the changes affecting the industry over the next year.

Moderator
Alison Gareffa
Old Republic National Title Insurance Company

Anne Anastasi NTP
Genesis Abstract

Linda Grahovec NTP
Fidelity National Title Group

Richard Bramhall
Westcor Land Title Insurance Co.

Penny Reed
Wells Fargo
*Invited




Closing General Session


Improving the Consumer Experience: It All Starts With You

Join us for an exciting closing general session on Saturday as we discuss the best ways to enhance the consumer experience. From the title search to the closing table, we’ll highlight real-world examples of companies that are leading the way in assuring consumers walk away with an extremely positive experience. Jeanne Bliss, president of CustomerBLISS and executive coach on customer-driven growth, will discuss what’s most important for delivering meaningful customer experiences that drive profitability and growth. Attendees will walk away with strategies and tools to build powerful customer relations. Additionally, during this session the 2014-2015 ALTA Board of Governors will be installed and you’ll hear from freshly elected ALTA President Diane Evans on her vision for the association over the next year. She’ll explain why it’s important for title professionals to get involved with ALTA and their state land title associations and how active participation now will help dictate your future in the industry.


Diane Evans NTP
ALTA President-elect
Land Title Guarantee Co.


Keynote Speaker

Jeanne Bliss
CustomerBLISS




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How To Find Us:
American Land Title Association
1828 L Street, NW, Suite 705
Washington, DC 20036-5104
P. 202.296.3671 F. 202.223.5843
www.alta.org
service@alta.org
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