January/February 2004 - Volume 83, Number 1

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Cover Story

Protecting Your Customers From Identity Theft
by Mark Ladd and Ken Jannen
This two-part feature looks at the delicate balance of our need to access important consumer information while protecting that information for our clients. And, what steps you need to take to comply with new privacy safeguards issued by the FTC.

• Keeping Your Customers Safe From Identity Theft
  by Mark Ladd
• Complying With the New Privacy Safeguards
  by Ken Jannen

Features

Running Your Business
Motivating Your Employees to Increase Business
by Dayna Kimball
It's not enough just to provide a paycheck anymore. You have to be creative when successfully motivating your office to help the bottom line. Luckily there are some easy, inexpensive ways to motivate your staff and increase your business at the same time.

Inside the Industry
New Endorsement Forms Advance Industry
by Clifford L. Morgan
ALTA® adopted 12 new commercial endorsements as forms that will help standardization in the industry and benefit both the insured and the insurer. Learn how you can use these new forms in your business.

Departments

Inside ALTA®
2003 / 2004 ALTA® Financial Report
by Mark E. Hernick
ALTA® had a strong financial year in 2003 with accomplishments in many areas.

Event Spotlight
ALTA® Tech Forum 2004
ALTA®'s Tech Forum in March offers many opportunities to find solutions to your management and technology needs.