FCC Amends Rules To Implement Junk Fax Prevention Act Of 2005
April 7, 2006
Washington, DC -- The Commission has adopted rules to implement the provisions of the Junk Fax Prevention Act of 2005.
Specifically, the Commission:
- Codified an exemption to the fax rules to allow fax advertisements to be sent to parties with whom the sender has an established business relationship (EBR);
- Required that, even in the case of an EBR, a person sending a fax advertisement must obtain the fax number directly from the recipient or ensure that the recipient voluntarily agreed to make the number available for public distribution;
- Provided a definition of an EBR to be used in the context of sending fax advertisements;
- Required the sender of fax advertisements to provide clear and conspicuous notice and contact information on the first page of a fax that allows recipients to “opt-out” of future fax transmissions from the sender;
- Required senders to honor opt-out requests within the shortest reasonable period of time, not to exceed 30 days;
- Determined not to exempt small businesses or nonprofit trade associations from the rules; and,
- Clarified the term “unsolicited advertisement.”
- These rules become effective 90 days after publication in the Federal Register.