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SoftPro is the nation's leading provider of Real Estate Closing and Title Insurance software

North American Title Insurance Company is a seasoned title insurance underwriter that has been helping customers achieve the American dream of homeownership for more than 50 years. In the past several years, we have become known as the “underwriter next door,� because our associates are always easy to reach and our processes are, at all times, quick and straightforward. Our agency application process is fast and transparent for qualified agents. NATIC offers a one-hour underwriting response guarantee that is unparallelled in our industry. In addition, we value our agents based on their title industry knowledge and experience, not just on profits alone. Wins Telly Award for National TV Commercial

July 27, 2010’s national television commercial, which aired on cable networks last summer to announce the launch of, has received a Telly Award. The Telly Awards recognize outstanding commercials and programming worldwide and are judged by advertising and production industry professionals.

The commercial, which aired on HGTV, Fox, CNN and CNN Headline News, illustrated the ease and efficiency of using to save money on closing costs and shop for real estate closing services from the thousands of vendors listed on the Web site. is a one-stop-shopping website for real estate closing services, such as title insurance, home inspections and other settlement providers. It is the first and only industry-supported Web site to serve the broad real estate closing industry, estimated to be more than $40 billion in size. employs proprietary software and databases capable of generating instant prices for services based on each user’s specific transaction information.

The 30-second spot was produced and created by Brian Jouan, of Static Joe Creative, with art direction and concept by’s Creative Director, Joel Passion and Marketing Director Patrice Tremor. The spot was written by Vice President Kristin Ewald. The American Land Title Association won a Telly Award last year for its 2008 Annual Convention video, which highlighted the association’s contribution to the economy, consumers and its members.

Founded in 1978, the Telly Awards honor outstanding local, regional, and cable TV commercials and programs, as well as the finest video and film productions, and Web commercials, videos and films. The Telly Awards annually showcase the best work of respected advertising agencies, production companies, television stations, cable operators, and corporate video departments worldwide. The Telly Award receives more than 11,000 entries annually from all 50 states and many foreign countries.

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American Land Title Association
1800 M Street, NW, Suite 300S
Washington, D.C. 20036-5828
P. 202.296.3671 F. 202.223.5843
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