Closing.com Wins Telly Award for National TV Commercial
July 27, 2010
Closing.com’s national television commercial, which aired on cable networks last summer to announce the launch of Closing.com, has received a Telly Award. The Telly Awards recognize outstanding commercials and programming worldwide and are judged by advertising and production industry professionals.
The commercial, which aired on HGTV, Fox, CNN and CNN Headline News, illustrated the ease and efficiency of using Closing.com to save money on closing costs and shop for real estate closing services from the thousands of vendors listed on the Web site.
Closing.com is a one-stop-shopping website for real estate closing services, such as title insurance, home inspections and other settlement providers. It is the first and only industry-supported Web site to serve the broad real estate closing industry, estimated to be more than $40 billion in size. Closing.com employs proprietary software and databases capable of generating instant prices for services based on each user’s specific transaction information.
The 30-second spot was produced and created by Brian Jouan, of Static Joe Creative, with art direction and concept by Closing.com’s Creative Director, Joel Passion and Marketing Director Patrice Tremor. The spot was written by Closing.com Vice President Kristin Ewald. The American Land Title Association won a Telly Award last year for its 2008 Annual Convention video, which highlighted the association’s contribution to the economy, consumers and its members.
Founded in 1978, the Telly Awards honor outstanding local, regional, and cable TV commercials and programs, as well as the finest video and film productions, and Web commercials, videos and films. The Telly Awards annually showcase the best work of respected advertising agencies, production companies, television stations, cable operators, and corporate video departments worldwide. The Telly Award receives more than 11,000 entries annually from all 50 states and many foreign countries.