California AG Releases Proposed Regulations for Consumer Privacy Act

October 23, 2019

The California attorney general on Oct. 10 issued proposed regulations under the California Consumer Privacy Act (CCPA). The CCPA was introduced as Assembly Bill 375 and signed into law on June 28, 2018. The law provides consumers with new rights on the use of their personal information. The law mandates that on or before July 1, 2020, the Office of the Attorney General promulgate and adopt implementing regulations for the CCPA. 

The CCPA includes the following key requirements:

  • Businesses must disclose data collection and sharing practices to consumers;
  • Consumers have a right to request that their data be deleted;
  • Consumers have a right to opt out of the sale or sharing of their personal information; and
  • Businesses are prohibited from selling personal information of consumers under the age of 16 without explicit consent.

As part of the regulatory process, the attorney general's office is opening a public comment period on the proposed regulations, which will include four public hearings. Comments may be submitted to the Office of the Attorney General on or before 5 p.m. PT on Dec. 6, 2019. Comments regarding the proposed CCPA regulations may be submitted at the public hearings, by mail or by email. The attorney general will only consider comments received by the Dec. 6 deadline. All comments received by the deadline will be posted on the attorney general’s Office website and are subject to disclosure under the Public Records Act. Click here for more information about the CCPA and the rulemaking process.


Contact ALTA at 202-296-3671 or communications@alta.org.