Title Tap Launches Solution for Online Reputation, Consumer Complaint Tracking

January 25, 2018

TitleTap, a provider of real estate law and title insurance website marketing tools, announced a new solution that combines a way for consumers to share positive reviews on places like Facebook and Google, while satisfying the requirement for consumer complaint resolution tracking.

“While logging and resolving complaints is a requirement in the industry, Googling a business to look for negative reviews has simply become a norm among consumers. This makes it more important than ever to encourage customers to leave reviews of positive experiences on social channels like Facebook,” said TitleTap COO, Eliot Dill.  

In fact, according to a recent Forbes article, 90 percent of consumers read online reviews before visiting a business, and moreover 84 percent trust online reviews as much as a personal recommendation.

TitleTap CEO, Dean Collura stated, “Currently many of our customers track consumer complaints with Excel spreadsheets in order to maintain compliance with Pillar 7 of ALTA’s Best Practices. Making this process less manual has been a big request over the past couple of years. 

Likewise, the power of public reviews is not something that can be ignored. Even though in many markets the Realtor and lender can influence where a transaction may close, consumers in ever increasing numbers are still looking for online reviews of their service providers including real estate attorneys and title agents.

A solution specifically tuned for the title industry helps address the requirements expected for best practices while increasing the ease with which TitleTap customers can increase and improve their online reputation.  “Our goal is to help automate the ability to scale these processes throughout the enterprise without a significant amount of heavy lifting.” Collura concluded.

Contact ALTA at 202-296-3671 or communications@alta.org.

North American Title Insurance Company (NATIC) is a seasoned title insurance underwriter, helping title agents to achieve their individual business goals for more than 50 years. Today, the company conducts real estate settlement services in 39 states and the District of Columbia through a network of experienced, independent agents.